New organizational structure continued
Marketing and Business Development
• Executive VP, Marketing and Business Development: Vinetta Peek, CPA, FCMA,
CMA (Hon.). Vinetta will lead all business development, marketing, and branding
activities in British Columbia as we work to foster CPA’s growth as the pre-eminent
business and accounting credential, and build awareness of the new designation in
our key markets. Until new CPA legislation is enacted, Vinetta will also continue to
serve as the CEO of CMABC. Reporting to Vinetta:
> VP, Marketing and Business Development: Diane Chung, CPA, CMA;
> VP, Communications: Edward Downing; and
> VP, External Affairs: Kerri Wilcox.
Certification and Operations
• Executive VP, Certification and Operations: Gordon Ruth, CPA, FCGA. Gordon
will be responsible for overseeing the new organization’s financial performance, its
operations, and the delivery of student programs and services in conjunction with the
CPA School of Business. Until CPA legislation is enacted, Gordon will also continue
to serve as the CEO of CGA-BC. Reporting to Gordon:
> VP, Human Resources and Administration: Dan Cheetham, CPA, FCGA;
> VP, Curriculum and Education Delivery: Bob Gautama, CPA, CMA;
> VP, CGA Certification: Bill Johnson, CPA, FCGA;
> VP, Education Standards and Assessment: Simone Leonard, CPA, CGA; and
> Director, Finance, Integration and Transformation (Acting): Marlyn Won, CPA, CA, CMA.
Member Engagement and
Information Technology
• Executive VP, Member Engagement and
Information Technology: Jan Sampson,
CPA, FCA. Jan’s responsibilities will include
building programs and services to ensure
that members have the resources needed
to succeed, as well as overseeing the
transition to a robust IT infrastructure
for CPABC. Reporting to Jan:
> VP, Professional Development:
Moira Bryans, CPA, CA;
> VP, Member Services:
David Chiang, CPA, CA;
> IT Project Director:
Derek Belyea, CPA, CA; and
> IT Manager: Jay Caldwell.
Executive Office
• Manager, Executive Office: Sandy Parcher.
Sandy will manage the executive office for
CPABC. Until CPA legislation is enacted,
she will also continue to manage the
executive office of the ICABC.
New home
Since this spring, staff and volunteers have
put in a significant effort and followed a rigorous process in order to find a new home
for CPABC.
The Facilities Working Group, a work group
comprised of senior staff from all three unifying bodies, worked closely with an outside
consultant to conduct a needs assessment
that included a visioning session with the
Transitional Management Committee, staff
interviews, and a transportation survey, and
a cultural survey. Key decision criteria were
established to create a functional space plan
and identify important location attributes.
These criteria included: accessibility; affordability (value for money); functional and integrated space; alignment with professional
branding; and safety and security.
Expressions of interest were subsequently
issued for lease and buy options. This process yielded numerous responses for lease
18 CPABC in Focus • Sept/Oct 2014