Notes & News
CPABC Launches CPA Ambassador Training Program
CPA ambassadors play an important role in
promoting the CPA brand and in representing
the profession to all of our key stakeholders. To
make sure these volunteers have the support
and resources they need, CPABC has created
the CPA Ambassador Training Program. The
first training session was held on March 25
at the Sheraton Vancouver Guildford Hotel in
Surrey, in conjunction with a CPA Connect networking dinner that enabled post-secondary
students from some of the Lower Mainland’s
colleges and universities to meet with CPAs.
Leading the ambassador training session
were CPABC staff members Edward Downing,
VP of communications; Jas Randhawa, CPA,
CGA, manager of recruitment & employment;
and Jerrick Barroso, coordinator of the CPA
Connect employer program. Members representing the three legacy accounting bodies
were in attendance, ready and eager to start
serving as representatives of CPABC. The
hour-long training session gave ambassadors
the latest information about CPABC’s key
messages, value proposition, and education
programs, and provided networking tips they
could immediately put to use.
With the training session fresh in their minds,
the newly minted CPA ambassadors met with
over 100 business and accounting students at
the CPA Connect networking dinner. Students
and faculty members from Capilano University, Douglas College, Kwantlen Polytechnic
University, Langara College, Trinity Western
University, and the University of the Fraser
Valley met with CPA members who represented an array of companies and industries.
Lauren Pahlad, CPA, CGA, participated in
the ambassador training session and had this
to say about her experience: “The training session was fun, informative, and interactive.
The etiquette tips were helpful, as it’s important
that we make a great first impression, every
time. I’m excited to represent the brand, and
I hope that as a CPA ambassador, I can share
my experiences and inspire others to think
PRO! Thank you for the opportunity.”
For more photos from this event, visit