Marketing of Marine Services
Targeted promotion of CHC’s marine services, facilities, branding and sponsorship
opportunities is conducted year-round to assist in achieving annual business revenue goals.
All four CHC sites continue to be proactive in carrying out cross-marketing for the benefit of
Shepards Wharf Marina, Kingston Marine Services, Cowes Harbour Moorings, and Cowes
Harbour Fuels: cowesharbourcommission.co.uk/our_marine_services
Since 2015, CHC has published online versions of our ‘Schedule of Charges’ leaflet
advertising CHC’s marine services. In early 2017, we upgraded our digital publishing platform
to deliver advert-free publications online with access to additional features such as pop-up
media and social media plug-ins: cowesharbourcommission.co.uk/schedule_of_charges
Marketing of CHC’s marine services is carried out locally on the Isle of Wight and in the Solent
area, with promotions and advertorial having appeared in print and online publications, as
well as via direct e-marketing to our newsletter subscribers. This has included, for example:
the Cowes Harbour Handbook, Isle of Wight County Press, Style of Wight, Dean &
Reddyhoff Yearbook, the River Hamble Handbook, All At Sea newspaper, Reeds Marina
Guide, Practical Boat Owner, with Visit Isle of Wight and the IW Chamber of Commerce, at
East Cowes Marina and at Solent yacht clubs and cruising associations.
CHC also works to promote our flag and banner branding and sponsorship opportunities at
CHC sites for the Cowes Week regatta as well as to other key events in the Cowes calendar:
cowesharbourcommission.co.uk/branding_and_sponsorship
Dedicated marketing and promotion has continued for The Sugar Store Events Centre at
Shepards Wharf, which saw a wide variety of bookings in its first full season as an Events
Centre: cowesharbourcommission.co.uk/sugar_store_events_centre
Plans for 2017 include reviewing and developing customer feedback and response policies
across CHC’s marine service businesses to ensure continual improvement in services
provided.
Annual Report 2016 - 2017
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