WHILE YOU’RE THERE
SAN ANTONIO
SPEAKERS AND SEMINARS
Jay Baer to speak at Opening Ceremony
and Breakfast
At Friday’s Opening Ceremony
and Breakfast, sponsored by Visit
Clarksville, entrepreneur and mar-
keting expert Jay Baer will speak.
Digital marketing and online
customer service are broken, and
Jay brings the repair kit. He has
created five multimillion-dollar
companies, and he was recently
inducted into the Word of Mouth
Marketing Hall of Fame.
He is the president of Convince
& Convert, a consulting firm that
helps the world’s most iconic companies and organizations,
including the United Nations, Nike, 3M and Oracle, use technol-
ogy to gain a competitive advantage. A New York Times best-selling
author of five books, Jay is the host of the Social Pros podcast, an
avid tequila collector and a certified barbecue judge.
Jay’s session is made possible by NTA’s partnership with U.S.
Travel Association’s Experience Network. This partnership pro-
vides each association’s members access to high-quality educa-
tional content and information sharing.
Featured seminars and sessions
More speakers will be added in the coming weeks. For the most up-to-date information on speakers and
seminars, go to ntaonline.com/convention.
Power Hour and
Ask the Operator sessions
44
November 2017
The crackerbarrel sessions from previous con-
ventions have a new name and a new format,
but the goal remains the same. We’re calling
them Power Hours, and on Thursday, Dec. 14,
there will be a combined session for DMOs and
suppliers, with another for tour operators. You’ll
be able to ask questions of peers from your
membership category and learn how they’ve
tackled the challenges you face.
Tour suppliers and DMOs can also attend the
Ask the Operator panel discussions to learn
more about doing business together. This year’s
Ask the Operator for DMOs seminar will take
place on Thursday, the first day of convention,
which will allow them to use what they learn in
the session during their appointments. The ses-
sion for suppliers will be Saturday, before sup-
plier appointments start on Sunday.