SOCIAL MEDIA
Faster, better, stronger!
Top tools for social marketing success
BY CATHERINE HEEG
DO YOU REMEMBER
when a video recorder
was as big as a shoe box?
Or when photo editing
involved a scissors and
glue? Back in the day,
we felt like pretty savvy
travel marketers.
The tools of the trade have changed.
Today we can carry nearly everything we
need in our pockets; it’s a matter of choos-
ing which ones are the best fit for the
job. Let’s look at some tools that will save
time, provide inspiration and help create
even more compelling marketing stories.
Video tools
Fifty-two percent of marketing profes-
sionals worldwide named video as the
content with the best ROI, and what we
do with the video just after we shoot it
is the key to its success. If you’re record-
ing video on your phone, here are some
editing tools to use in