Courier July Courier - Page 5

4 From the Editor 6 Voices of Leadership Business July 2017 8 InBrief Want to run for the NTA Board of Directors? | Tour operators: Vote for Courier’s Distinguished Dozen | July 14 is the deadline for deep Travel Exchange discounts 10 Relating to Government NTA’s lobbying firm, Signal Group, answers questions about how President Trump’s proposed 2018 budget could impact the travel industry. 12 What your customers need to know regarding international travel Check out the resources available for tour operators who work with American citizens traveling overseas and international visitors coming to the U.S. 14 The Interview Bob Hofmann of Broadway Inbound discusses how he works with tour operators, what today’s groups look like and how they get their theater on. 16 Not her first rodeo NTA’s Katey Pease, who oversees event operations, answers preeminent questions about TREX ’17 in San Antonio. 19 A groundswell of gratitude Following her first Tourism Cares project in May, NTA staffer Kendall Fletcher reflects on the Detroit event. 20 7 secrets to better event marketing Catherine Heeg highlights underutilized social media tools that help you create buzz around tours and events. 22 What’s On Leeuwarden and Valletta ready to shine as 2018 European capitals of culture | Motor City majesty | I’ll be [in Myrtle Beach] for Christmas | Oh boy, it’s St. Croix Resources 44 Courier’s Guide to NTA-member Shopping Venues Community 50 Meet the Members Major Marine Tours | Vermont Tourism Network | Sioux Falls CVB | Elizabeth Destination Marketing Organization 52 Community News Tourism Richmond, Mayflower Tours welcome new executives, and other news from the NTA family. 54 New Members 55 Ad Index/NTA Events Calendar 56 AfterWords Tourism Cares scholarship winner Emily Ayscue recognized the importance of building relationships when she attended Travel Exchange ’17. Courier has used images existing in the public domain or made available from sources including, but not limited to, Flickr and Wikimedia Commons under a Creative Commons Attribution Generic License. The full text of the Creative Commons Attribution 2.0 Generic License is available at bit.ly/1gDYjzM. Images used may have been altered by cropping or adjusted for contrast, saturation, size, color, clarity or otherwise digitally manipulated to meet design specifications. Courier’s use of Creative Commons and public domain images does not constitute or suggest the licensor’s explicit or implied endorsement of Courier, its content, staff, contributors, advertisers or any other use by Courier. NTA Chair Jay Smith says … Making $ is fun when you Just Bring One! Just Bring One! And we’ll put money in your pocket. When you refer or recruit a member who joins NTA from May 1 to Oct. 1, you’ll get $50. And if that member also signs up for Travel Exchange ’17 in San Antonio, we’ll make it $100. (Or NTA can credit you $100.) You’re also eligible for a grand prize! Call 800.682.8886 or email debbi.alley@ntastaff.com with your referrals today! #JustBringOne NTAonline.com 3