Courier July Courier - Page 16

BUSINESS The Interview INDUSTRY INSIGHTS FROM NTA MEMBERS How to enhance the Broadway experience wholesale rates. We still have full tours going to see one show, which is phenom- enal, but with another group, we might send each member to a different show. Choice can really enhance the experience. BY BOB ROUSE Since 2003, Broadway Inbound has worked with NTA tour operators to seat theater fans at shows in New York City, Washington, D.C., and other cities. For the last two years, the company has enthralled the Travel Exchange luncheon crowd with a song-and-dance revue of current showsβ€”performed by cast members straight outta Broadway. Bob Hofmann, vice president of Broadway Inbound, answered Courier’s questions about how today’s travelers get connected to the theater. You bring Broadway to NTA members. How do you bring NTA members to Broadway? Hofmann: Good question! They come by plane, trai Έ…Ή…ΥΡ½΅½‰₯±”Έ€‘%Ν»ŠeЁё…Ё„)΅½Ω₯”ό€M•Ι₯½ΥΝ±δΡ‘½Υ °™Ι½΄Ρ‘”Ω•Ιδ)ΝΡ…ΙΠ°΅δ½…°‘…́‰••ΈΡΌ‰•Ρѕȁ½Έ΄)Ή•ΠΡ‘”ΡΙ…Ω•°₯Ή‘ΥΝΡΙδέ₯Ρ  Ι½…‘έ…δΈ)Q‘”±ΥΉ‘•½ΈΝΑ½ΉΝ½ΙΝ‘₯Ά…Ι”„ΝΡΙ½Ήœ)½΅Α½Ή•ΉΠ½˜Ρ‘…Ё½ΉΉ•Ρ₯½Έ™½Θ•Θ΄)Ρ…₯Έ°‰ΥЁё•Ι”₯́Ή½Ρ‘₯Ήœ‰•Ρѕȁё…Έ)•αΑ•Ι₯•Ή₯ΉœΡ‘”Ν‘½έ́₯ΈΑ•ΙΝ½»ŠQ₯Έ)™Υ±³ŠQ½Έ Ι½…‘݅丁½ΘΡ‘…Ёɕ…Ν½Έ°έ”)ΑΙ½Ω₯‘”…́΅…Ήδ½ΑΑ½ΙΡΥΉ₯Ρ₯•Μ…́Α½Μ΄)Ν₯‰±”™½Θ½Α•Ι…Ρ½ΊѼΝ•”Ν‘½έΜ°­Ή½ά΄)₯ΉœΡ‘…Ё™…΅₯±₯…Ι₯Ρδέ₯Ρ Ρ‘”Ν‘½έ́…Ή)Ρ‘”έ‘½±”•αΑ•Ι₯•Ή”½˜ Ι½…‘έ…δέ₯±°)•Ή½ΥΙ…”Ρ‘•΄ΡΌΑΙ½Ω₯‘”Ρ‘…Ё•αΑ•Ι€΄)•Ή”™½ΘΡ‘•₯ȁΡΙ…Ω•±•ΙΜΈ)!½ά°Ρ‘•Έ°‘ΌΡ½Υȁ½Α•Ι…Ρ½Ί½ΉΉ•Π)Ρ‘•₯ȁΙ½ΥΆѼ Ι½…‘έ…δό)!½™΅…ΉΈθ=Υȁݽɬέ₯Ρ ½Α•Ι…Ρ½Ί…Ή)Ρ‘•₯ȁΙ½ΥΆ‘…́‘…Ή•‘Ι…΅…Ρ₯…±±δ)½Ω•ΘΡ‘”ε•…ΙΜΈ%ЁΥΝ•ΡΌ‰”…±°…‰½ΥΠ)‘•±Α₯ΉœΡ‘”½Α•Ι…Ρ½Ί‘½½Ν”½Ή”Ν‘½ά)Ρ‘…Ё•Ω•Ιε½Ή”έ½Υ±΅½ΝЁ݅ΉΠΡΌΝ•”Έ)ΉΡ‘…Ё͑½ίŠQ™•…ΡΥΙ•₯Έ„‰Ι½‘ΥΙ—ŠP)έ½Υ±‘•±ΐΝ•±°Ρ‘”Ρ½ΥΘΈQ½‘…䰁ё½Υ °)₯ӊé΅½Ι”…‰½ΥЁ½™™•Ι₯Ήœ‘½₯”ΡΌΡ‘”₯Ή‘€΄)Ω₯‘Υ…±Μέ₯Ρ‘₯ΈΡ‘”Ι½ΥΐΈ]‘•Έε½Τ‘…Ω”(ΤΐΑ•½Α±”½Έ„Ρ½ΥΘ°ε½ΤΑΙ½‰…‰±δ‘…Ω”(Τΐ‘₯™™•Ι•ΉΠ½Α₯Ή₯½ΉΜ…‰½ΥЁݑ…ЁѼΝ•”Έ)]”‘•±ΐ½Α•Ι…Ρ½ΊΑΙ½Ω₯‘”Ρ‘…Ё‘½₯”…Π) ½ˆ!½™™΅…ΈΡ½½¬ΡΌΡ‘”QΙ…Ω•°ፑ…Ή”ΝΡ…”₯Έ)MΠΈ1½Υ₯́Ѽ•αΑ±…₯Έ‘₯́Α…ΝΝ₯½Έ™½ΘΡ‘”Α•Ι™½Ι΅₯Ήœ…ΙΡΜΈ(ΔΠ))Υ±δ€ΘΐΔά)=ΥȁΙ½ΥΆ…Έ‰”)‘½΅•ΝΡ₯Œ°₯ΉΡ•ΙΉ…Ρ₯½Ή…°°)ε½ΥΉœ½Θ΅…ΡΥΙ”ΈQ‘”)½΅΅½Έ‘•Ή½΅₯Ή…ѽȁ₯Μ)„‘•Ν₯Ι”ΡΌΝ‘…Ι”₯Έ…Έ)•αΑ•Ι₯•Ή—ŠQ Ι½…‘έ…δ°)½™˜ Ι½…‘݅䰁I…‘₯Ό) ₯Ρ䁽ȁ„Α•Ι™½Ι΅…Ή”)…Ё1₯Ή½±Έ •ΉΡ•ΛŠQ™½Θ„)Ω•ΙδΝΑ•₯…°½…Ν₯½ΈΈ+ŠQ ½ˆ!½™΅…ΉΈ° Ι½…‘έ…δ%Ή‰½ΥΉ)Q•±°΅”…‰½ΥЁё”ΡεΑ•Μ½˜Ι½ΥΆё…Π)½΅”ΡΌε½Υȁ͑½έΜΈ)!½™΅…ΉΈθMΡΥ‘•ΉΡ́½˜…±°…•Μ…Ι”‰₯œ) Ι½…‘݅䁙…ΉΜΈΉΡ‘”Ν•Ή₯½Θ΅…Ι­•Π)Ι•΅…₯ΉΜ₯΅Α½ΙΡ…ΉΠ™½ΘΥΜ°•ΝΑ•₯…±±δ)έ₯Ρ ‘½₯•Μ…‘‘•₯ΈΈ]”…Ι”™½ΙΡΥΉ…Ρ”)₯ΈΡ‘…Ё΅½ΝЁΡΙ…Ω•±•Ί½΅₯ΉœΡΌ9•ά)e½Ι¬ ₯Ρδέ…ΉΠΡΌΝ•”„ Ι½…‘έ…δΝ‘½ά)½Θ…Ή½Ρ‘•Θ°Ι•±…Ρ•°±₯Ω”Α•Ι™½Ι΅…Ή”Έ)]”έ½Ι¬έ₯Ρ ΝΌ΅…ΉδΙ½ΥΑϊQΝ½₯…°)½ΥΡ₯ΉΜ½˜…±°­₯Ή‘́ݑ•Ι”Ρ‘”Ι½Υΐ‘…Μ)‘½Ν•ΈΡ‘•…ѕȁ™½ΘΡ‘•₯ȁ™…΅₯±δΙ•ΥΉ₯½Έ°)‰₯ΙΡ‘‘…䁍•±•‰Ι…Ρ₯½Έ°½Θ‰…‘•±½Ι•ΡΡ”)Α…ΙΡδΈ€‘=Ή”½˜΅δ™…Ω½Ι₯Ρ”Ι½ΥΐΡεΑ•Μ)΅…䁉”₯Ι±™Ι₯•Ή‘́ΡΙ…Ω•±₯ΉœΡ½•Ρ‘•ΘΈ€=ΥΘ)Ι½ΥΆ…Έ‰”‘½΅•ΝΡ₯Œ°₯ΉΡ•ΙΉ…Ρ₯½Ή…°°)ε½ΥΉœ½Θ΅…ΡΥΙ”ΈQ‘”½΅΅½Έ‘•Ή½΅€΄)Ή…ѽȁ₯́„‘•Ν₯Ι”ΡΌΝ‘…Ι”₯Έ…Έ•αΑ•Ι€΄)•Ή—ŠQ Ι½…‘݅䰁½™˜ Ι½…‘݅䰁I…‘₯Ό ₯Ρδ)½Θ„Α•Ι™½Ι΅…Ή”…Ё1₯Ή½±Έ •ΉΡ•ΛŠQ™½Θ„)Ω•ΙδΝΑ•₯…°½…Ν₯½ΈΈ%ӊé±₯Ω”°…ΉΡ‘•Ι”₯Μ)Ή½Ρ‘₯Ήœ•±Ν”ΕΥ₯Ρ”±₯­”₯ΠƒŠ˜…Ήεέ‘•Ι”Έ)ΌΙ½ΥΆΡεΑ₯…±±δ…ΡΡ•Ή½Ή±δ½Ή”Ν‘½άό)!½™΅…ΉΈθ5…ΉδΙ½ΥΆ…ΡΡ•Ή΅½Ι”)Ρ‘…Έ½Ή”°…Ή$΅•ΉΡ₯½Ή•₯Ή‘₯Ω₯‘Υ…°)‘½₯”•…Ι±₯•ΘΈ'ŠeΩ”Ν••Έ…Έ₯ΉΙ•…Ν₯Ήœ)ΉΥ΅‰•Θ½˜½Α•Ι…Ρ½Ίё…ЁΑΙ½Ω₯‘”½Ή”)Ν‘½άΡ‘…Ё•Ω•Ιε½Ή”έ₯±°Ν•”Ρ½•Ρ‘•Θ