Increased international interest
Continuing along the cultural heritage
travel path, but with a slightly different twist, Native American tour product
is becoming increasingly popular. At
nativeamerica.travel, you can find information on more than 40 stellar Native
American experiences, which are as
varied as the tribes themselves.
From tours such as “American Indians
and Route 66” to “Ojibwe Cultural
Workshops,” and from “Thriving on the
Bayou” to the “Acoma Pottery and the
Four Matriarchs,” you’ll find product
ideas and activities you can incorporate
into existing itineraries. You can also
use these tours to build new product
that would be of significant interest to
your clients.
The American Indian Alaska Native
Tourism Association operates this website on behalf of its member tribes, and
new product is regularly added to it. The
AIANTA team is always willing to work
with you one-on-one if you would like
to add a Native American component
to your travel product line but don’t see
anything in an area of the United States
that you currently sell.
From the international perspective,
the number of travelers visiting Native
American sites has set records for each
of the last three years. (For details, see
a related article in the November 2015
Courier, bit.ly/1ZS9tql.) In particular,
China, the U.K., France and Germany
have continued to show increases
in travel to Native American lands.
However, the international market is
one that must continually be worked,
making new and exciting product available to keep interest in the United
States piqued and to prevent the beenthere-done-that mentality.
Each of these websites is a tremendous resource for building exciting new
product. Please do your part to maintain the United States’ competitive edge
in the global travel and tourism arena
by adding and offering something new
for 2017!
About the National Travel and
Tourism Office
The National Travel and Tourism Office
of the U.S. Department of Commerce
International Trade Administration manages the Travel and Tourism Statistical
System for the United States. The system
provides national and local level data
that tracks past performance, provides
insights into the future and offers key
traveler characteristics data to guide
research-based marketing campaigns.
The Global Markets Travel and Tourism
Team promotes exports of American
travel and tourism services through foreign publicity facilitation and business-tobusiness matchmaking programs. Both
organizations are part of the International
Trade Administration and combine efforts
to promote international travel to the U.S.
For more information on export
promotion programs for the travel and
tourism industry as well as the latest
data, market research, news releases and
policy information, please see export.
gov/industry/travel. Julie P. Heizer is
deputy director, industry relations, for
the National Travel and Tourism Office,
International Trade Administration,
Department of Commerce.
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