Courier January Courier - Page 8

VOICES OF LEADERSHIP Pam Inman President 101 Prosperous Place, Suite 350 Lexington, KY 40509 USA +1.859.264.6551 AS A CHILD, I was very rambunctious and always wanted to be in the middle of everything. (Some of you might not find that very surprising.) Long before FOMO entered our language, I had a fear of missing out; I didn’t want to miss anything or be left behind. When the adults thought I was in bed, I was secretly listening to every word they said. I can still hear my mother saying over and over again: “You should be minding your own business.” Life comes full circle sometimes. It’s only appropriate that, when deciding on a research firm to improve the value of Travel Exchange, your board of directors hired a company called Minding Your Business. Chicago-based MYB, led by John Folks, has a very success- ful history of updating and reshaping conventions and trade shows. Sue Tinnish of MYB attended Travel Exchange, both to experience our convention and to talk with members, so you might have already shared your ideas and opinions with her. And soon, everyone will have that chance. Members, select nonmembers, loyal Travel Exchange attendees, never-attendees and every other category you can think of will receive a survey from MYB. The NTA members I know have never been reticent about expressing opinions … so don’t hold back now! You probably know that NTA revolutionized appointment- based shows in the travel industry by developing the software for a matching program that was widely copied by other groups. It’s time that we innovate again. With the help of MYB, we will look to the future and deter- mine how to best help you and other members gain more business and make more rewarding connections. You don’t do business the same way you did 30 years ago, and your asso- ciation should be no different. As we enter 2018, your board and staff pledge to find ways to help you improve your business and establish reliable rela- tionships within the industry. Together, we go further, so here’s to a healthy and success- ful new year … for all of us. Happy New Year! Who’s Minding Your Business? Minding Your Business is a research agency that specializes in assessing and improving association events. NTA is partnering with MYB to examine every aspect of Travel Exchange and to invigorate the convention so that it delivers even more value. Here are the steps in the MYB process: 1 2 3 4 5 Examine NTA data and conduct in-depth interviews with several NTA members Develop research questions for an all-member survey Attend Travel Exchange and interact with delegates Distribute the all-member survey and analyze results Deliver strategic recommendations Steps 1, 2 and 3 are behind us, and after the survey is collected and analyzed, MYB will, near the end of the first quarter, present its recommendations to the NTA board. 6 January 2018