4 From the Editor 6 Voices of Leadership
Business
January 2018
8 InBrief Jan . 31 is deadline to renew your NTA membership | 2018 is the Canada-China Year of Tourism | Partners you can count on
9 Relating to Government Recent updates to U . S . policies regarding travel to Cuba have been made . The most relevant changes focus on where Americans can spend money and the manner in which they can travel to the country .
10 A united voice NTA organized a coalition of eight industry associations to present a unified voice of concern over recent proposals to increase entry and permit fees for the most visited U . S . national parks .
12 Making a list , checking it twice Social media expert Catherine Heeg shares five ways you can strengthen your email lists and improve outreach to your current and prospective customers .
14 The Interview Greg Edevane of Brandywine Valley , the official tourism agency for Chester County , Pennsylvania , discusses why partnerships and regional packaging work for his destination .
16 NTA Working for You 10 reasons why your NTA membership is the most valuable investment you can make in 2018 .
18 What ’ s On Vienna ’ s masters of Modernism | Gauley , Gauley , Gauley , get your rapids here | Take a write in downtown Chicago
Community
48 Meet the Members Idaho Tourism | Catalina Express | Globetrotters Travel & Tours | The Court of Two Sisters
50 Introducing … Get your first look at five of the members who recently joined NTA .
52 Community News 54 New Members 55 Ad Index / NTA Events Calendar
56 AfterWords NTA ’ s Catherine Prather reflects on an enlightening visit she made to New York ’ s Buffalo-Niagara region in October for an industry summit .
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