NTA members save up to 34 %* on UPS ® shipping services
4 From the Editor 6 Voices of Leadership
Business
April / May 2018
8 InBrief Time for Tanzania Canada ’ s record-setting tourism year Let ’ s go to Charleston , y ’ all
9 Relating to Government Funding requests in the proposed 2019 United States federal budget could impact the U . S . Visa Waiver Program and the country ’ s ability to draw international visitors .
10 More to love in the great outdoors Learn how America ’ s National Trails System and America ’ s Wild and Scenic Rivers are celebrating their 50th anniversaries in 2018 .
14 The Interview Four delegates from the Tourism Cares with Jordan event share their takeaways from the trip and the lessons they learned about the power and possibilities of corporate social responsibility .
16 A surprising approach to better customer experiences Experiential marketing expert Adam Hoette offers a perspective on how the element of surprise can help travel companies build customer loyalty .
17 NTA Working for You Get the latest details on educational sessions at Contact ’ 18 in Charleston , and check out three reasons why you benefit by registering now for Travel Exchange in Milwaukee this November .
18 What ’ s On Follow your nose Fired up for fossils ?
Community
48 Meet the Members Milne Travel | Visit Tucson | Zermatt-Matterhorn Tourism | Black Hills , Badlands & Lakes Association
50 Introducing … Visit Galena Country | The Logos Theatre | Marketing Manchester | Frankfurt Rhine-Main Region
52 Community News 54 New Members 55 Ad Index / NTA Events Calendar
56 AfterWords Michael Weinberg , CTP , shares how brownies and Broadway helped him build relationships that are leading to business for his four Chicago hotels , including the Palmer House Hilton .
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NTA members save up to 34 %* on UPS ® shipping services
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