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5. Sustainable consumption – is there such a thing? Since consumption is a prerequisite for trade, it is essentially a positive thing. It is necessary for our economy, for job creation and for welfare. Nearly all of the decrease in extreme poverty has come about in countries integrated with the rest of the world through trade and an influx of international businesses. And almost all countries that have gone from poverty to industrialisation in modern times have done so with the help of the textile industry. The UN Development Programme (UNDP) states that the textile and clothing industry is unique in the global economy, due to its ability to help countries develop. Apart from the obvious environmental benefits from organic cotton, there are other benefits as well. Cotton that is cultivated naturally and without the stress from fertilisers has a higher quality, with long, even and soft fibres. Clothing made from organic cotton means that the cotton used in the garments is organic, but the garments themselves may have been bleached, dyed or otherwise treated like conventionally manufactured clothes. So, while organic cotton is good, eco-labelled clothing is the best! Why? Because environmental requirements apply all the way from the raw materials, for example cotton, to the end product. At the same time, trade must be fair and sustainable to lead to a positive development. This is where customers and consumers come in. We have the option of voting for sustainable products and responsible businesses through our wallets. With our purchasing power we can make positive changes. In other words, conscious consumption leads to sustainable development. Why is Fairtrade certified cotton important? Cotton is sometimes called The White Gold. It is a source of income for about 100 million households in over 70 different countries. But being a cotton farmer is not always easy. The competition on the global market is extremely tough, and the price of cotton has dropped significantly in the recent decades. This means severe difficulties for cotton farmers in developing countries, as they do not have the resources to compete with heavily subsidised cotton from wealthier countries, such as the USA. Fairtrade establishes criteria to guarantee that the farmer gets paid a minimum price covering the cost of sustainable production. The farmer also gets a bonus to be used for development in the local community, for example building a new school. Fairtrade is a security for farmers whose margins are already small. Each time you choose products made by Fairtrade certified cotton you help these farmers improve their working and li [˜ۙ][ۜˈՙ\ۛH\\Z\YH\YYYۈB H\H\\H\YX][ۜ[\ܝ[‘܈H]\YHۜ[Y\ۛ[]H\H^Z[˜[HX\X[YX\Y\[X\H\˂][܈\Y\][HYX[ۛ[H\š[H\HZ[[HHZ[\\X[HXYH\وX[HY\[[ˈ]\\H\YX][ۈ[X[[X[YX\\[ۜ[Y\][XXBZY[K\\H\YX][ۈYX[΂H\]HXXX[]HH^[HXH\Y[ [[[H\HZ[\H[YBH]Y][[\YX][ۈ8$H[[\[[ܙ[\][ۈ8$[\H\X[H]B\]Z\[Y[˂HYX\H\][[X[ۜ[\HH\Y\˜\H]H\]Z\[Y[˂HX[]\H[ ZۛۈۈHX\][[\Y\[\Z[XHX]]\KK˂]\ܙ[Xۏ“ܙ[X\H\H\Y܈Hܛ[وܛ8$[\\HۋX\و[ܚY[ܙ[X[›YX[]\[H[[Y[]][ۈ[Xܙ[H][\][ۘ[HYܙYYܚ]\XK[XXKܙ[XۂYX[YH[΂K[ZX[\XY\H[H[XXY\[\XY\\Y]\H\X]YX[X[K[ZX[\[\\˂ˈ[]X[H[YYY SHܛ˂\HۈX[ۈ۝Y[BX[[H\Y‘܈Z\YH\YHۋXX\Y\[H\BZ[]\H\YYYH\ [[\[[\YX][ۈJK\H[X[ۜ\H\X]YYX\K[ܙ\܈H\Y\Y\Z\XܙY]][ۋ[Y][ۋ]\H[YHHۈ܈X]\X[\[ܝYYH\HZ[HXX[XXX[]H\YX]B[YH[X[ۈ\YX]H\\YY ]^KB\YX][ۈH[۝Hوܙ[XۋKKH[[[Z[[[\[ٙHB\Y\[H\]\Y\ \\[KZP\[Y[XXš[X[ۜZ[YY]X[\ۈ[H^H›\\Z\H[H\Y\