Cottover Cottover_ss_18_lookbook_eng_price - Page 24

Why choose Cottover? How do clothes constitute an environmental problem? It is mainly the manufacturing of clothes and other textiles that has an adverse impact on both humans and the environment. Most often, outdated and seriously harmful pesticides are used in the cotton fields, affecting both the nature in the area and the people working in or near the fields. But the most significant environmental impact comes from post-treatment processes, like spinning, knitting and, above all, dyeing – the wet preparation. Because of all the chemicals used, the wet preparation is just as harmful as cotton cultivation. Large quantities of water and energy are required for the manufacturing of clothes, and the environmental impact is further increased by the amount of discarded garments. In Sweden, we buy on average 15–20 kilos of textile per year, and we throw away 8 kilos. That is not sustainable. In what way does Cottover contribute to sustainability? Cottover was created to try to address the social and environmental challenges throughout the manufacturing chain – from raw material to end product. The cotton comes from an organic farmer that does not use chemical pesticides and who is paid fairly in accordance with the Fairtrade criteria. We have minimised the use of chemicals in the entire manufacturing chain, and in accordance with the criteria laid down by The Nordic Swan Ecolabel, only certain approved dyes and chemicals are allowed in the post-treatment processes. All our suppliers must adhere to the UN conventions on working conditions, and we have complete traceability, from cotton to garment, which is highly unusual in today’s textile industry. In addition, our clothes are tested to ensure good quality. By making good- quality products we can reduce the unnecessary waste of natural resources and the clothes that end up in the trash after a few uses. But most of all, we contribute through our customers. It is not until a customer chooses a sustainable product that our work really has an impact, because at that point we can compete with conventional products and support the suppliers who produce sustainable clothes and textiles. The demands of the costumers determine what supply will be available. If you buy organic clothing and actively choose clothes that are manufactured with consideration for both humans and the environment, it increases the demand for sustainable products on the market, which gives us a more sustainable textile industry in the long run. Why are eco-labelled clothes more expensive than “regular” clothes? To compare prices fairly you have to ask yourself if the clothes are of the same quality. Consider the materials used and the way the garment is sewn. Look at the hems and seams. How does the fabric feel to the touch? If your garment fades or changes colour or shape within a month, you have hardly got the best value for your money. If you do not take garment quality into account, you might as well compare apples and oranges. Eco-labelled clothes often have a higher manufacturing cost. It is quite natural, really. For example, Fairtrade cotton means that the cotton farmer is guaranteed payment that covers the costs of sustainable production and a bonus to be used for investing in the local community. The Nordic Swan Ecolabel and GOTS make great demands on all suppliers in the chain, for example regarding working conditions, environmentally-friendly processes and the kinds of chemicals used, which may lead to higher costs for the suppliers. These costs need to be covered by the customer buying the product. And using eco-labels on the garments is not free. The Nordic Swan Ecolabel, Fairtrade and GOTS are non-profit organisations, meaning that companies like ours pay fees and licences to use their services and brands. Consid ɥ ѽٕˊé)ՅɽՍ̰ȁɥ́ɔٕ䁙ȸQ́Ѽɝ)ٽյ́ɝ͍ɽՍѥȁɽՍ́ɔ)ɝ䁵ɔͥٔѡٕѥɽՍ̸=)ɥ́ɔѡЁѥѥٔѡɭЁ)хѡ)]䁅ɔ ѽٕȁѡ́ՙɕ ͠)]ձeЁЁͥȁѼՅɅѕх)ɽՍѥѡѡ́ݕɔՙɕɽ)QЁͥЁх䁍́ɔ%)ɑȁѼٔ䁥ɽٕ́ݔѼхЁ)ѡݽɱݡɔЁݥٔѡɕѕЁаݡɔѡ)́ɔչ ́͠ѡɝЁѕ)ѡ́ѕѥ́ѡݽɱQɕєɔх)ѕѥݔٔѼ́ѡչɥ́ݡɔѡ)ՙɥՅх́ ѽٕȁɕѡ)ѡɭЁͥѥȁ́ѡЁٕٔѕ)٥ɽх䵙ɥ䁵ѡ́ѕȁݽɭѥ) ͠Q́ͼɕѕ́ѥٔȁѡȁ)Ѽ܁ѡȁ ́͠չݡ́)Ё́ѕѥ丁Q䁵́(ѡչéЁɹ́́Ѐ)]Ѡѥսͱ䁙ٽɅٕЁ)ѡɭаѡ䁍ձ䁅ѡȀԁ)啅̸%ѡ́ɽͥ́́ɕа ͠ձ)ͥ́չ䁥ăLɕ)хЁѥٔѡЁЁٕ