CosmoBiz Magazine June 2017 | Page 63

In 2002, the same year in which Hair O’right International Corp. was established, Ko lost his parents to kidney disease and cancer. As a victim of allergy himself, he have since then vowed to take protective measures against exposure to heavy metals and chemical substances, determined to introduce green hair care products to the market for a healthier humanity. In 2006, aiming towards becoming a green brand, we devoted ourselves to achieving the mission of keeping people healthy and making the planet we live on an eco-friendlier place. The “O” in O’right’s brand vision “It’s O’right” symbolizes the beautiful earth we live on and “O’right” (pronounced as “all right”) represents sustainability and our aim to do what is best for the earth. What type of products does O’Right sell? O’right is dedicated to professional hair care solutions in response to the increasing needs of consumers and hairdressers for natural, healthy, and eco-friendly hair care products that deliver extraordinary results. Tell us about your shampoo and why it is beneficial for both client and hairdresser. Hair products on the market today are filled with chemicals that are not only harmful to the environment, but also to your body. Hairdressers experience irritation and risk skin disease every day using potent chemicals found throughout shampoo, conditioners and dyes. O’right hair care products contain premium amino acid-based, glucoside-based organic foaming agents and contain none of the following harmful chemicals. FREE of Environmental Hormones (NP) FREE of Parabens FREE of Formaldehydes FREE of Colourants FREE of Phthalates FREE of Sulfate Surfactants FREE of Thickeners, DEA (Diethylolamine) FREE of EO (Ethylene Oxide) Derivatives We insist on using formulas that are not healthy but also eco-friendly. Hair loss is one of the top hair problems adults face, can you tell us about Caffeine Hair Tonic and why caffeine is the main ingredient? Caffeine can be used for scalp care and repair as it benefits hair follicle growth and strengthens hair roots. O’right’s Caffeine Hair Tonic is infused with natural caffeine extracted from unwanted coffee husks in Taiwan using ultrasonic extraction technology. It’s verified by SGS and uses none of 311 common drug ingredients on the market. Caffeine Hair Tonic boosts and invigorates the scalp, strengthens hair roots, and gives hair back its shine, leaving you full of confidence with fuller, thicker hair. According to German Experiments, 5 ppm and 10 ppm of caffeine can stimulate the growth of hair shafts. Do you sell exclusively to professional hairdressers and salons, or do you sell to non professionals as well? O’right is available from global professional hair salons and the O’right Concept Store. In order to expand our brand influence, O’right established 10 Concept Stores at well-known department stores in Taiwan. With the aim to enhance our brand image, O’right Concept Stores bring green hair care products closer to consumers while promoting professional green hair salons. Consumers can get a better look at and personally experience the healthy and natural hair care line of O’right. They can further experience our green services by professional hairdressers at any of the 7,000 green hair salons nationwide.. How or where can our interested readers purchase your products? We are looking for the US partners to run a green business. Welcome to contact with us. Global_marketing@ oright.com.tw 63