CosmoBiz Magazine June 2017 | Page 62

Business O’Right: Bringing the Healthy Lifestyle to Your Salon W e at CosmoBiz love companies and brands that embrace the concept of going green and using plants as main ingredients. When we visited the Cosmoprof show in Hong Kong, we came across a booth by O’Right that displayed an array of organic products. We knew we had to know more about the company and its products. We spoke with Sharon Lai from the International Business Department of the Hair O’Right International Corp. and asked her a few questions about the company. Who are the founders of O’Right and tell us a little history of how O’Right was created. What inspired the founders to create the brand? About O’right Green hair care brand O’right provides not only hair care products, but also conveys a green lifestyle. We draw inspiration from nature to communicate green culture and incorporate “green” into every aspect of the products’ supply chain. O’right strives to create deep and profound values for our products by ensuring our passion for the earth is well-presented in the creative incorporation of green ideas, without skimping on quality. The Journey to a Green Brand Steven Ko, the CEO of O’right, is the person who gave birth to this green haircare brand. We believe that small steps can lead to big changes to the environment! From the beginning, we have believed in creating products that are healthy for people, the society, and the environment. With Natural, Pure, Eco-friendly as the core concept, O’right endeavors to plant green seeds for the environment to give future generations a better and more sustainable lifestyle. 62 C O S M O B I Z S A L O N Steven Ko, O’right CEO