Business
PACIFIC WAVE
CHALLENGES IMPOSSIBLE
Authentic and quality wigs are kept by Pacific Wave
E
veryone wants a good quality product at a low
price. Unfortunately, this creates an inevitable
struggle that every customer in search of good
products must face. This is because quality
products are left struggling to remain on the market due
to higher cost while low quality, affordable products are
in high demand. This is not only the case in beauty, but
hair. The wig industry cannot escape from the market
trend and is gradually flowing to cheaper hair pieces. In
this midst of this, there is a company that quietly walks
the hard way to protect a good wig. Pacific Wave, locat-
ed in California, strives to grow while remaining true to
their authentic values.
Seo Seung-ho, president of Pacific Wave, was not
a wig man from the beginning, although many might
guess he’d been around wigs all his life. His strong val-
ues and dedication have lead him to develop a brand
that’s known for their quality. For more than a decade,
Pacific Wave has earned the trust of both retail store
owners and consumers alike.
Most of Pacific Waves’ wigs are high quality units
made from human hair. Their designs are well known
for using a unique type of lace that is crucial to their use
of their trademark knotting technique. Pacific Wave’s
hand tie method is distinctly different from other wigs.
Their technique uses a single knot instead of the usual
double. This results in a look that’s significantly more
natural, especially when it comes to styles with lots of
volume.
One of the frequent compliments of the line is that
there is no shedding. This lack of shedding is a direct
result of that unique technique. While pricing varies by
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