CosmoBiz Magazine December 2015 | Page 95

People ARIANA GRANDE TO BE NEW FACE OF VIVA GLAM MAC has announced that Ariana Grande will be taking the place of Miley Cyrus in the next edition of the Viva Glam campaign. There are two new lip products arranged which will be launched in January of 2016, a dark plum lipstick in an almost black shade and a pale pink lip gloss. Grande, in an announcement about the launch, said of the color choices, “We have a dark plum lipstick to represent the bad girl in you, and a light pink lipgloss to represent the good girl in you because I think you should be able to play up both sides.” This is Grande’s first beauty campaign outside of the launch of her own fragrance. She later said, “I have loved and supported MAC Cosmetics ever since I was a little girl walking through the mall and saw your first #VIVAGLAM girl in the window – Ru Paul. I’m so honored!” PAT MCGRATH LAUNCHES FIRST BRANDED BEAUTY PRODUCT Well renowned makeup artist, Pat McGrath, will be launching her highly anticipated first branded product, Gold 001. Gold 001 is produced by Pat McGrath Labs with a highly malleable formula with multidimensional, micro fine pigment. This product can be used on eyes, lips, brows, and face for a luminous effect. This pigment comes with a spatula, a second life container, and Mehron Makeup mixing liquid. McGrath first used the product at Prada’s Spring/Summer 2016 show in Milan. Bringing along her product to Paris, she surprised spectators with golden makeovers in the Tuileries. “I’ve been working in the labs for years to see a pigment with this finish, and I knew once I touched it that it was major; there is something magnificent about its pure form that leaves me breathless,” McGrath said according to Allure. “The resulting look is liquid-like, a gilded glaze of intense color.” This amazing product is available on patmcgrath. com, with the price of $40. According to Women’s Wear Daily, McGrath plans to launch a full cosmetics line in late 2016. BRUNELLO CUCINELLI RECEIVES HONORARY DEGREE Brunello Cucinelli is the president and founder of fashion brand, Brunello Cucinelli SpA. He recently received an honorary master’s degree in business administration from the Centro Universitario di Organizzazione Aziendale Business School in Altavilla Vicentina in the Veneto Region. President of CUOA, Matteo Marzotto, presented the degree to Cucinelli. “A personal history and an entrepreneurial example that I am sure will be a source of inspiration for many of our young people, as it was for me, hoping they can all turn into future Italian talents,” said Marzotto on the success of Cucinelli. “I am deeply honored to receive this prestigious award from an institution with such noble and important roots, as CUOA Business School, which for over 50 years has been forging a new class of managerial and entrepreneurial Italians,” Cucinelli said. 95