Beauty Industry News
USA
Birchbox Cuts 15% of Staffh
The US based beauty subscription service recently
announced that they would be ending their operations
in Canada as well as cutting 15% of staff. The company
has noted that this is not a reflection of declining
business; CEO Katia Beauchamp noted, “We are hitting
all of our growth goals and expect to nearly double our
shop sales, while still experiencing significant growth
in subscriptions in 2016. We will do this as a leaner,
stronger and more resolved company.”
The decision to end operations in Canada is reportedly
due to shipping costs. Beauchamp also added, “In five
years, we have built an immensely successful business
and achieved rapid growth – and these people helped
create Birchbox as we know it. They are our friends,
and we will always be grateful for their invaluable
contributions. But we have learned a tremendous
amount about what we need to do to win in the beauty
category. The cuts made today will allow us to reinvest
in our biggest opportunities and grow even more
quickly in the future. We have a clear understanding
of how we can streamline our efforts and operate more
efficiently.”
Revlon and Accessory Headquarters to
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COSMOBIZ SALON APRIL 2016
Partner
Accessory Headquarters, a company that focuses on
producing accessories like toiletry bags and organizers,
has partnered with Revlon to
create and globally distribute
products for the brand. Chief
Operating Officer of Revlon
Consumer, Gianni Pieraccioni,
said. “We are delighted to partner
with AHQ on creating, marketing
and distributing worldwide our
new Revlon cosmetic bags. AHQ
is a company with many years
of experience and one with an
impeccable reputation. They
also have a proven track record
of foreseeing market trends in
a highly competitive and fastchanging business.”
A representative of Accessory
Headquarters, Abe Chehebar,
noted, “Revlon is a globallyrecognized household name
that we are proud to have under
the AHQ umbrella, and we’re
excited to launch this new line
in major retailers throughout the
world. One of the reasons Revlon
recognized us is because we are
a fashion house at our core, and we understand how
important color and personality are in the cosmetic bag
category. The cosmetics bag industry is definitely ready
for a fashion wakeup call, and we’re poised to deliver.”
Clinique and SK-II Join Snapchat
In an effort to diversify their social media and
advertising abilities, the two companies, owned by Etsée
Lauder and P&G respectively, have joined snapchat.
Both have been working on keeping their lines more
relevant and have noted the app based interface is a
unique opportunity to gain new consumers and keep
older ones interested. SK-II’s Digital Communications
Brand Manager, Alexandra Vogler, said of the move,
“SK-II has always believed in driving inspiring
conversations and empowering women with a genuine
voice. As Snapchat establishes itself as one of the most
authentic story-telling platforms, we are thrilled to kick
off the brand’s Snapchat account at one of the most
exciting times of the year and give fans live access to
SK-II’s activities.”
Marie Claire Reveals Best Beauty Products
of 2016