There were a number of trends/focuses for COSMOPROF this year including nails, sheet masks, and
men’s grooming. Nail products are just as important as makeup, and rather the focus being just on nail
polishes, many companies showcased nail art. About 80% of companies at the show came out with pow-
ders to decorate nails and create unique colors. These powders can be used instead of nail polish and also
provide a better pigment when applied properly.
As Korean Beauty products are becoming bigger and bigger in the United States, more companies are
providing sheet masks with many different properties to cater to each need. Lastly, beard oil has been
making a stronger presence in men’s grooming and 100% essential oils are becoming the highlighted
products with their light and disinfecting properties.
As an industry insider, CosmoBiz was extremely impressed with the trends forthcoming and always ex-
pect to learn more every year with COSMOPROF.
59