CosmoBiz Magazine September 2018 | Page 58

Event CosmoProf 2018 COSMOPROF, the largest cosmetics fair in the world, was held in Las Vegas from July 29th to July 31st for three days. Las Vegas COSMOPROF 2018 brought 1,278 exhibitors from 45 different countries and attracted 36,000 visitors proving to be the must-visit event for all beauty professionals. Each year, a large number of cosmetics companies and cosmetics professionals from around the world introduce and explore the latest beauty trends while beauty professionals network and with the world’s greatest beauty companies. Attending COSMOPROF is not for the faint at heart with the exhibitor’s room offering such a wide range of brands to explore that three days aren’t always enough. Although the number of companies can be overwhelming, COSMOPROF planners adequately separate the companies into an easily accessible seg- ments. While some of our favorites were on display, like KISS, iENVY, and TGIN (Thank God it’s Natural) we were introduced or updated on other beauty companies that were the talk of Las Vegas, which we’ll get to in our next article. 58 C O S M O B I Z M A G A Z I N E