CosmoBiz Magazine September 2018 | Page 40

Feature Trend Watch: “The Wet Look” “Did she just get out the pool? How is her hair staying wet?” If you’ve asked these two questions, more than likely, you’ve come upon the wet look trend that’s been hitting the hair industry for the past year. The “wet trend” features hair that mimics how your hair would look after you dip your hair in water. Your strands are a little thick and curly with moisture still engulfed in the hair. Up until recently, we’ve seen celebrities like Rihanna, Kim Kardashian and Ciara wearing this style as one of their go-to’s and continually spreading across the Youtube world. This style has grown to be one of our favorite looks of the year. As the Summer is coming to a close and cooler weather starts to arrive, wetting your hair and going won’t be the best way to achieve this style. Time, effort, along with some products is what you’ll need to achieve this look. Here’s a rundown of how you can achieve this look on yourself, or even a client if you’re a stylist. What you will need • A Spray Bottle with water • Liquid Protein • Brush • Organic Gel How to get “The Wet Look” Step 1 Empty your favorite liquid protein (travel size portion) into the spray bottle with water. This will be used to give your hair some body and health in the style. Step 2 With the spray bottle, start to dampen the hair making it almost drenched in water. For a cleaner application, use a spray bottle that offers a mist feature rather than a heavy squirt. This will evenly and adequately dampen the hair. How damp you want your hair to be is personal preference. Step 3 Now it’s time to use your organic gel. We are using Cebu’s Gently Herbal Smooth and Silky Hair Gel. Apply a generous amount to your fingers as opposed to your palms. This makes the application of the products better. Start to finger comb out the strands with the product getting a generous amount on each strand from roots to end. 40 C O S M O B I Z M A G A Z I N E