CosmoBiz Magazine September 2014 - Page 82

COLOR Pastels P astels have arrived, and it doesn’t look like they’re going away anytime soon. A virtual rainbow of pinks, purples, and turquoises has been seen on the locks of celebs from January Jones to Kelly Osbourne to Lauren Conrad. We might not be so surprised to find a cotton candy hue on the likes of Katy Perry or Nicki Minaj, but it’s a bit more unusual to see it on Dame Helen Mirren! According to one salon owner, it’s just becoming more mainstream. The trend toward pastels, as opposed to a striking red or deep blue or green which have traditionally been the countercultural go-to hues, lends the “unnatural” look a softer edge. A toned down, feminine lilac is more appealing and inviting than the punk rock pinks we’ve seen in the past, though I’m not saying there’s anything wrong there either. And, of course, there are differing levels of color clients may choose to go to depending on personal preference and necessity. Some may be a bit more free to incorporate this look over the whole head, while others may need to keep it toned down a bit by working color into strands at the nape of the neck where they can be confidently displayed or hidden, depending on the circumstance. Nicole Richie stepped out with beautiful, lilac tresses a few months back. (She has since switched to a blue.) Her colorist, Danny Moon, who is a Pravana guest artist at the Andy Lecompte Salon in Los Angeles, recently spoke with Us Weekly about Richie’s decision. “She was itching to try a new pastel shade,” he said. He also reports that Richie views pastel colors as “sophisticated.” We’re seeing that pastels are viewed with a certain sort of elegance and polish, almost as if one is opening up a box of delicate French macaroons or taking a cue from the pastel shade of a piece of fine china. Richie’s hue was created by using Pravana ChromaSilk Vivids Violet and Pastels Mystical Mint. We’re also seeing this trend in a big way on the catwalk. High fashion model Chloe Norgaard, who is a famous source of inspiration for Rodarte, the fashion brand created by sisters Kate and Laura Mulleavy, recently divulged that she uses a combination of Colour Jamz Crimson Storm and a violet color by Manic Panic to achieve a blended lavender pink shade. I suggest that you have a serious talk with a client who comes in wanting to take the pastel plunge. Let her know exactly what she’s getting into. I know from experience that it can be a real bummer to go in for an expensive, exotic hair dye appointment only to have it begin to fade the next time you shampoo your hair and be almost completely gone after a few weeks. If I had been prepped by my stylist, I might not have been so shocked—and I definitely would not have washed my hair as often! Bea McMonagle at youbeauty.com recently wrote an excellent article about maintaining and extending the life of your pastel. She quotes colorist Meg Hartigan-Sanchez, of the Marie Robinson salon in New York City, who suggests several steps you can tell your clients to take to help prepare them to care for a fragile, pastel hue. First, start with a clean slate; hair has got to be white for a pastel to work. Next, she suggests that you seal color with a rinse of equal parts vinegar and water. Warn your clients that the less shampooing they do the better, and when they do shampoo, it’s better to use a sulfate free color safe cleanser. She even suggests that you could have them purchase the color and use a tiny, tiny drop to mix in with conditioner at home to help extend color life. If nothing else, be prepared to brush up on your knowledge of pastels because if you haven’t already had a client come in pining for a pastel, you most certainly will. 82 COSMOBIZ SALON SEPTEMBER 2014 Images courtesy of Image Collect. All About Hair