CosmoBiz Magazine September 2014 - Page 34

Business Tips S RETAIL REFRESH tylists and salon owners alike know that retail can be an incredibly effective tool for growing your business. Customers rely on your expertise for styling and caring for their hair in the salon—so why shouldn’t they rely on you for the products they use at home every day? Introducing and giving her access to her favorite shampoo is just one more reason for her to keep coming back. And yet, if you aren’t the personality type who loves to recommend products and talk about them with clients, then retail can potentially become a bit of a burnout. You might fe [