CosmoBiz Magazine September 2014 - Page 16

Events COSMOPROF NORTH AMERICA 2014 C osmoprof North America 2014 was held at the Mandalay Bay Convention Center in Las Vegas from July 13th through 15th. Organized by North American Beauty Events, LLC, a joint venture company between BolognaFiere Group and the Professional Beauty Association, it is the largest trade show, encompassing all sectors of the beauty industry. There were around 930 companies from over 40 countries in attendance; the stands were splayed throughout the four pavilions and exhibited a plethora of products that will soon be available in stores. The new products were divided into 4 categories: cosmetics and personal care packaging, contract manufacturing & private labels, wellness and spa, and professional hair, nails & tools. In addition, 10 coun- 16 COSMOBIZ SALON SEPTEMBER 2014 tries: Brazil, China, Italy, Pakistan, Poland, Spain, South Africa, South Korea, Taiwan and Turkey, were invited to the international country pavilions, where both buyers and international exhibitors could explore new opportunities to expand their businesses. In the Discover Beauty area, beauty products already established abroad but not yet marketed in the U.S. were showcased. Within the Discover Beauty section, high-end products perfect for upscale salons, spas and retail stores were featured in Discover Beauty Spotlights. Check out the companies and products that made it to Discover Beauty Spotlights. (The entire list of Discover Beauty Spotlights is on page 19.)