CosmoBiz Magazine November 2017 | Page 65

or I’ll come across a topic while researching something else. Most blog posts take a long time to research and write - I’d estimate over 4 hours of reading and researching, and 4 hours of writing and editing. Sometimes if I’ve read about a topic before it takes a bit less time, but I’m pretty fastidious so I tend to quadru- ple check everything that goes into a post. For longer posts where I have to analyze the stud- ies like my post on parabens, it can take weeks to put together. I’m sure I could write faster, but It’s really important for me to have accu- rate information. Have here been any topics you’ve covered that you found particularly interesting or surprising? I used to be really skeptical about thermal water, jar packaging and alcohol in cosmetics, but once I read more about them I realized they were fine! I’ve also gotten more interested in the non-product side of skincare, like the ef- fects of dietary habits and mental wellbeing. It’s a lot less well-researched and the studies are much harder to interpret but I think it’s go- ing to be a really exciting area. Going back to the lack of science based blogs — what are your thoughts on the matter? Did you have any resistance from readers after launching because of it? I’ve always had really supportive readers! I’ve had quite a few weird reactions from other scientists and science writers though - science still has a lot of misogynists in it who find top- ics like skincare and makeup unworthy of at- tention. This is sometimes the case even with female scientists and within the cosmetic sci- ence community! didn’t have the necessary background to find and digest the information, so I started my blog! I’ve always really enjoyed teaching, so it was a natural progression. Tell us a little about how you go about developing each of your posts? Do you decide what to look into based on reader request, personal interest or a little of both? What’s your process and research period like for writing? Inspiration for blog posts comes from a lot of plac- es - sometimes I’ll see a product while shopping, or a friend or reader will ask me an interesting question, Since you’re deep in the science industry you have access to a few more reference sources than most of us—do you have any suggestions for how ya peasants can find accurate, good information on cosmetics and beauty products? Or any other suggestions for other bloggers who want to have more accurate information? Good bloggers: my favorite is my friend Kind of Ste- phen, a cosmetic chemist. The Beauty Brains is fantas- tic as well. It’s always difficult to find accurate infor- mation and digest it without a science background, but familiarizing yourself with peer-reviewed databases like Pubmed is a good place to start! 65