CosmoBiz Magazine November 2017 | Page 64

Beauty Lab Muffin: Bringing the Beauty Of Science to the World of Beauty Blogging D oes reading beauty packaging leave you with tons of questions that flashy PR campaigns can’t answer? If so, you’re not alone. Michelle of the beauty and science blog, Lab Muffin, was in the exact same boat. The only difference being that she has the scientific background to help. After realizing that there were plenty of people as curious about their beauty products as she was, Michelle started digging deep with the launch of Lab Muffin. Her posts, which cover a wide variety of topics, take a deep look at the science of beauty with a smart yet straightforward approach that her readers have come to love. After looking to her study of heat protectants for our article on pg. 44, we knew we wanted to share her story with you. I’d love to get my readers a little background on your career and education. Could you give us a little background on what you studied and how that relates to the cosmetics industry? I did a PhD in medicinal chemistry, which has a lot of overlap with skincare - how skincare actives work is really just applied pharmacology. Have you always been interested in the personal care industry or was it an interest that developed later? When did you start to notice that science based information on beauty products was lacking in the blog world? How did that transition into the launch of Lab Muffin? I was researching make-up and skincare to buy with my meagre student budget during my PhD, and I came across a lot of pseudoscientific information on the in- ternet. Being a science nerd, I had to keep investigat- ing, and I didn’t really get any good answers until I hit peer-reviewed articles. I figured that there must’ve been a lot of other people who had similar questions but 64 C O S M O B I Z M A G A Z I N E