Enter Empire with MBlue
and MPurple.
The Empire line by Sensationnel has already been
causing a stir thanks to its reasonable price and impres-
sive quality. The line was released right as the consum-
er demand for high-quality human hair at mid-range
prices was at it’s highest, and Empire has managed to
keep a firm hold on this segment of the market. This
has been, in part, thanks to the ceaseless efforts of their
design team to ensure they’re finding the perfect addi-
tion to keep the line ahead of
the trends.
This is where the
two new shades
come in. With a
subtle mix of 1B/
MBlue and 1B/
MPurple, the
designers
at
Sensationnel
have perfect-
ed the color
pattern ev-
e r y o n e ’s
b e e n
looking for. The two deep indigo and violet shades
have been incredibly hot, and it’s no wonder consumers
are looking for new ways to get into this trend with a
new take. This blending of the natural and bold color
styles is the perfect, new look for the Fall and Winter.
While these shades may not fly in conservative offices
or schools, the color is still tame enough that even those
wary of the bold-color trends are going to want to rock
this.
While several companies have launched versions of
this color, following the oil slick trend, we believe that
this launch within the Empire line will be one of the
most well received. With Empire’s cult from both older
women who enjoy the quality and younger customers
who like the trendiness, the potential audience with
new customers is massive. We expect it will be hard to
keep these shades in stock.
As of publication date, we do not have specifics on
which styles will be available in the new shades (we
hope all) or when (we hope soon) we do know that
they’ll be well received. The Empire line covers a ton
of ground—the collection has an incredibly diverse
range of styles. With styles that go from tight curls to
stick straight, pixie cut to just above the waist, and a
combination of weaves and wigs, Empire has ensured
there’s something for everyone.
We can’t wait to see how consumers style this amaz-
ing, new launch and we look forward to seeing how the
company uses the new color. If our hunch is right, we
expect they’ll be wanting to make more items available
in these two hues, and we’ll be running to the beauty
supply when they do.
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