Events
HAIRFLAIR CELEBRATES RE-BRAND AND
NEW PRODUCT LAUNCHES WITH BRIGHT AS A
STAR CELEB BASH AT THE MAYFAIR HOTEL
Indie hair brand HairFlair held a Luxury Moon & Stars
Pampering Event at The May Fair Hotel’s Schiaparelli
Suite, to launch their new collection, Waveformers® by
HairFlair and the new limited edition Bright as a Star hair
accessories and Softhood®. Journalists, celebrities and
influencers chose from a curl menu and while their hair set
into shape, they enjoyed a choice of ritual treatments from
gel nails, vegan glitter waxing, eyelash extensions, make-
up, smudge stick making, tarot reading, sleep therapy,
million dollar facials and massage.
HairFlair also showcased their rebranding, including a new
logo, website and packaging, as well as beautiful model
imagery and videos art directed by Marie Claire’s Lisa
Oxenham. Curlformers® by HairFlair are an easy-to-use
tool for heat-free, damage-free curls and waves and leave
the hair looking healthy and shiny, with enviable holding
power for lasting curls. New Waveformers® work on the
same principle of setting hair from damp to dry creating
amazing hold, but with a looser result. The tools were used
at the Julien Macdonald London Fashion Week Show S/
S20 by hairdressers Karine Jackson and Ken Paves
(Victoria Beckham, Eva Longoria) who created a glamorous
yet modern take on the bouffant.
Guests were also introduced to Styleformers® by HairFlair,
a new range of 4 styling products specifically designed to
be cocktailed to enhance and nourish curls and waves,
optimizing their staying power.
Press and Influencers had the chance to use the new
limited edition HairFlair Moon & Stars Softhood® which fits
most hairdryers - the biggest softhood® on the market, and
a game- changer for speedy setting!
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