Business
HEALTHILOCKS
AIMS TO
BRING YOUR
HAIR BACK
TO LIFE
J
ane Meyer, founder of Healthilocks, is a scienplained to us that “where each individual hair or strand
tist who started out in cancer research and then
is thinner, it’s going to add protein and water back to
worked in the pharmaceutical and biotech inthe hair, so…what we think is really fantastic is that
dustries for years before starting a hair compawe are going back to the basics of hair in a very sort
ny. Her hair system, Healthilocks, is the product of her
of smart, scientific way, and this is like liquid superown hard work and experifood for hair. Not that you
mentation in the lab. After “Each individual hair or strand is thinner, ingest, but that you apply to
noticing that her ponytail it’s going to add protein and water back the hair so it’s like giving it
was getting thinner and to the hair, so…what we think is really superfood...Our mixture is
thinner over the years, she fantastic is that we are going back to actually drawing water into
tried many of the products the basics of hair in a very sort of smart, the hair. So that combination
on the market to try to reof protein and water is going
store her hair to a healthy, scientific way, and this is like liquid su- to make each [individual]
thicker state. When noth- perfood for hair. Not that you ingest, but hair thicker, and it’s going to
ing worked, she went back that you apply to the hair so it’s like giv- make dry hair soft and bounto the drawing board, put ing it superfood...Our mixture is actually cy because the best moison her lab coat, and went drawing water into the hair. So that com- ture for hair is water.” So
to work to create her own
unlike treatments that aim
solution. The CosmoBiz bination of protein and water is going to restore hair follicles and
team spoke with Laura, a to make each [individual] hair thicker, regrow new hair, Healthrepresentative of Health- and it’s’ going to make dry hair soft and ilocks is different in that its
ilocks, and she explained to bouncy because the best moisture for goal is to help the hair that
us that, “[Meyer] started in
is already there to regain its
hair is water.”
2012, and …it took about a
youthful volume and health.
year and a half or so to really get the technology settled and the products designed so that there was a comThe Healthilocks System
plete system to incorporate the rebuilding products, so
The first step in the process is a clarifying shampoo,
there’s shampoo, conditioner, and leave-in treatment,
or color safe shampoo in the event the client’s hair has
and one…is done in the salon and another one can be
been colored, followed by the leave-in treatment done
used at home.” Using a formula that restores protein
in salon by professionals only. Laura told us, “Our
and moisture (in the form of water) back into hair, Meyproduct is going to be put on clean hair while it’s wet,
er created a complete treatment system to be used by
then blow dried, and then flat ironed, and that flat iron
professionals with follow up products for clients to use
is going to heat up the product on the hair to a safe temat home.
perature. Our product is actually going to protect the
We wanted to know how exactly a restorative treathair while that’s happening, and then it’s going to attach
ment is able to add volume back to hair, so Laura exto the hair.” It’s very important to Healthilocks that the
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COSMOBIZ SALON DECEMBER 2015