Editor’s Note
BBIM’S NEW
MOVE FOR
BEAUTY
CONSULTANTS
I
am excited to share this announcement from
BBIM (Beauty Business Industry Monitor) institute, our publisher and the beauty industry education institute. Last month BBIM announced the
release of its textbook, Standard Retail Beauty
Consultant and three new beauty consultant training
programs. Since 2009 BBIM has trained many beauty
professionals through its programs such as wig fitting &
styling, custom wig making, hair extension instructors,
and trichology courses. Now BBIM has published the
most comprehensive and intensive textbook for beauty
consultants who need to further their knowledge on the
beauty industry and to learn how to effectively provide
the right advice to customers.
The 472 page textbook contains all beauty related
subjects ranging from beauty and personal care products to retail beauty business practice to wigs and extensions. Travis Johng, the beauty expert and the author
of the textbook said, “You might have experienced that
frustration in the middle of beauty aisles at a drugstore
when looking for a beauty or personal care product.
There are so many products available, and it’s not easy
to find the right one that will work perfectly for you.”
That’s why Target created the Beauty Concierge program in 2012 to provide customers with personalized,
detailed, and unbiased information about the beauty
and personal care products offered at Target. Target
has expanded its Beauty Concierge program since the
launch, and about 300 Target stores (nearly 17% of
all the Target stores in the US) currently provide this
service. As the demand for qualified beauty consultants is increasing, Johng felt the need for a systematic textbook and well-rounded and organized training
programs for beauty consultants. He began to work on
the comprehensive textbook that teaches everything
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COSMOBIZ SALON DECEMBER 2015
that you should know about the beauty industry, and his
efforts came to fruition in the Standard Retail Beauty
Consultant. Along with the book, Johng got involved
in developing three specialized beauty consultant training courses (Beauty 101, 102, and 103) at BBIM. After
thirty hours of formal training, you can become a professional beauty consultant, and as employer you can
train your staff at BBIM. These programs will benefit
both big chain and small retail beauty stores by providing a more equipped workforce. I hope BBIM’s new
training programs will bring positive improvements to
the beauty industry such as improved consultation services and more jobs at drugstores.
If you are like me, you must be excited that the holiday season is finally here. Brightly lit Christmas trees,
evergreen scented candles, hearty foods, holiday music,
and the laughter of families and friends, oh how much I
love this holiday season! I can picture many of you sing
Andy Williams’ song, “It’s The Most Wonderful Time
Of The Year.” Before this jolly season ends, I highly
recommend you try the looks that we suggest; red lips
(page 28), gold glitter (page 32), and bond girl inspired
hairstyles (page 26). They will surely make you look
stunning and gorgeous at the numerous parties you will
attend.
On behalf of the CosmoBiz team, I wish you a happy
and safe holiday!