News
ISO Hair Dryer Recall After
35 Complaint Reports
Have you recently brought the Iconic Pro 2000 and
2000W hair dryer by ISO Beauty? Might want to stop
using that ASAP after reports of 35 devices either
sparking or smoking by customers. Reports did not
stop there, with two resulting in flames and three re-
sulting in burn injuries to the users hands or fingers
after use.
The hair dryers come in a variety of colors and styles
all being made in China. Reports that 73,000 units
were sold online in the United States in the last five
years.
The recall is being overseen by the U.S. Consumer
Product Safety Commission (CPSC) with the Health
Canada. If you have purchased this hair dryer, it has
been instructed to stop using the hair dryer and im-
mediately contact ISO Beauty for credit for a replace-
ment product.
Schwarzkopf’s New Million
Chances Initiative helping
Haiti
The initiative is
part of the partnership be-
tween Henkel and the social en-
terprise the Plastic Bank. Besides
earning money in exchange for the
collected plastic waste, people re-
ceive support for their most urgent
needs: Mobile phones, which are
often the only means of communica-
tion, can be charged, and people are
provided with cooking fuel and stoves
as well as other services for their daily
needs such as free internet access.
Furthermore, the money they earn pro-
vides them with a steady income, offer-
ing children the opportunity to go school,
which in Haiti is fee-based. “In a country like
Haiti that is shaped by poverty and the lack
of prospects, you need a fair bit of patience and have
to invest a lot of time and dedication to be successful
with your cause,” says Marie-Ève Schröder, Corpo-
rate Senior Vice President International Marketing for
Henkel Beauty Care. “That’s exactly what Schwarz-
kopf’s Million Chances initiative is doing here and over
the course of the partnership with the Plastic Bank.
In particular, we are focusing on the daily needs and
problems of girls and women.”
Maybelline: 2017 Top Selling
Brand on Amazon
Even with market share drops, Maybelline takes home
the top selling cosmetic brand spot on Amazon, ac-
cording to One Click Retail. The popular drug-store
brand reached $110 million with 45% growth com-
pared to 2016. Top five selling brands include L’Oréal,
Wunderbrow, COVERGIRL and Burt’s Bees.
Strengthen confidence and provide perspective: the
Schwarzkopf initiative Million Chances offers girls and
women in Haiti the support they need to cope with
their everyday lives. Women are given the chance to
become more independent by removing plastic waste
from their local environment and turning it into a means
of exchange for money or other services.
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C O S M O B I Z M A G A Z I N E
“With both the Mass and Luxury segments of Cos-
metics growing at more than 40% and 50% year-
over-year on Amazon, brands big and small are be-
ginning to embrace an Amazon-first strategy,” explains
Spencer Millerberg, One Click Retail CEO.
“Consumers are shopping for everything they can on
Amazon, in one trip. When they’re purchasing on Am-
azon, they’re purchasing as much as they can. And
if they can buy their luxury items at the same time as
their everyday essentials and big-ticket items, they’ll
do it. Brands from across all categories begun signifi-