this project , she felt as if everything was coming into alignment and thinking her skin flaws couldn ’ t hold her back from being great . From that excitement to then getting crushed . Why wasn ’ t this already approved before talks even started ? Why bring this woman into a situation that could cause MORE emotional harm then she could anticipate to have . We thank God she took a stand and was able to remain confident , but this situation could have deteriorated the mind frame she was currently is in . This could have drove her to depression . So why initial a conversation , then to tell someone their brand can ’ t be involved with people with skin issues ?
Secondly , out of all the wordage that could have been written , this person felt best to say that the company , not just one person ( boss , CEO , etc .) but the whole brand could not be INVOLVED with people with skin issues . What PR / Marketing / HR classes does L ’ Oréal offer to their employees , because this is disrespectful to not just her , but everyone out there who has skin issues . Might we just add that no one is perfect ; everyone in the world falls victim to some sort of acne once in their life . Just because it ’ s not as prevalent on your skin does not excuse you . So , for you to belittle her was far from professional and ethical . The email could have been generic and said , “ We ’ re sorry , but after further discussion , we ’ re no longer able to continue this relationship as we are going in a different direction .” See that ? That ’ s not disrespecting someone and keeps things in good terms despite your feelings . I mean , I don ’ t see how with them choosing their exact words , that they think she wouldn ’ t broadcast this .
than not associate with your consumers with skin issues , put them on the forefront . Show that everyone is not perfect and your customers aren ’ t either . Why don ’ t you use those people as testers to show how well your product really does work . People do pay for unrealistic , but they will give their life savings for honest , true results , especially from ladies with severe skin conditions . Kadeeja could have been highlighted with just how amazing their products cover her skin conditions or just how life changing skincare products could have improved her state . We want companies to recognize and take advantage of this new era . Your customer loyalty and respect will improve just as your sales .
We ’ re not sure how long it will be for us to see change in the beauty industry , but it ’ s influencers like Kadeeja we need around to articulate the problem to start a conversation . Now that we have discussed this , let ’ s see the action .
With the rise of social media , unrealistic approaches to skincare and beauty have been formed . Photoshop and apps like Facetune make blemishes go away in a second , which may make the user feel great , but realistically hides the true identity of themselves . This has been shown with average IG users to , now , Youtube beauty bloggers . It ’ s situations like these which gives beauty companies the authority to display unrealistic ads with the same heavily Photoshop looks and perfection that cannot be attained by anyone . They place so much value on perfection , but not the journey to betterment . So , just as L ’ Oréal is to blame , we are , in fact , to blame . We gave these companies the power to say unethical things because we , ourselves , lack an ounce of ethics , too .
With the rise of the natural movement , appreciation of the skin you ’ re in and self-love , we are hoping that a new way of thinking can push through even to these companies . Just as women are loving their natural hair texture , let ’ s appreciate our natural skin type . We ’ re not saying start a trend of facial acne , but rather an acceptance of the skin you ’ re in and not letting that hold you back from accomplishing your dreams . This will also prove to be very beneficial to companies . Rather
51