News
Influencer Kadeeja Khan vs. L’Oréal:
“
The Real Problem with
Beauty Brands
Dear Kadeeja, I am sorry to tell you that I have
bad news for you. We can’t ….shooting with
you. L’Oréal can’t be involved with people with
skin issues….We’re so sorry given that we liked
a lot what you are defending, you were very interested
in this project and you tried to organize your family like
for us. Thank you very much for your help, your time,
and your understanding. We hope that we will be able
to meet and to work together for another great project.
All the best.”
Photos from Instagram
Imagine getting an email like this sent after being so
excited for an upcoming project with the #1 beauty
brand. Well, that was a reality for beauty influencer,
Kadeeja Khan after receiving those exact words
through email from an L’Oréal employee. Kadeeja has
a massive following on social media and a Youtube
page for her love of makeup. What makes her incredible
from the rest is her acceptance of her severe skin acne
while boldly showing before and after pictures. Still,
even with the makeup, her skin is not perfect showing
some marks and bumps. But, this is what expanded her
following and fanbase; living comfortably in her skin
and not being afraid to show what she really looks like.
After receiving such positive feedback, a relationship
with L’Oréal, in what capacity we do not know, was
formed and she was granted an opportunity to work with
them. At the last minute, which was stated by Kadeeja,
an email (which was blurred but still readable) states
they can no longer continue their relationship because
“they can’t be involved with people with skin issues.”
WOW. wow. Wow. Speechless.
There are a lot of things we discuss at CosmoBiz
Magazine, but this, for sure, deserved to be highlighted
in our magazine. First, let us sincerely apologize to
Kadeeja for even being exposed to a situation like this.
Although we’re sure the person who sent this email was
doing their job, that equally does not excuse the chosen
language to deliver the message. There had to be
better wordage to properly convey a message without
disrespecting and belittling someone because of skin
acne she didn’t ask to have.
50
C O S M O B I Z M A G A Z I N E
But with so many points we want to discuss, we have to
first address the following: why was she approved to do
the project in the first place when it is plastered all over
social media about her battles with acne? Why would
you make her think that your company believed in her
cause? I’m sure when she thought she was working on