CosmoBiz Magazine April 2018 | Page 44

Beauty Did You Really Escape Harmful Hair Products? B eing in the era of appreciation for natural hair, chemical products, which specialize in natural hair, continue to grow in sales. One of the biggest natural hair products, which has the highest sales of OTC products is edge control. Edge Control is used to lay down the “baby hairs”, or edges, for sleeker and natural look. Hair color and hair dye have also seen great sales despite the damage they can do to the natural hair; consumers want to take the risk for the sake of a newer look. With all these products supporting the natural hair era growing and growing, one of the African American favorites has seen a decline in sales because of this: the relaxer. A relaxer is used to soften and straighten the natural hair, often times it is used to make the hair more manageable. One point that differentiates the relaxer from natural hair chemical products is that it requires background knowledge before being used, which results in appointments from a stylist. Even though someone who specializes in hair should be applying the relaxer, consumers often complained how costly and time consuming the hairdresser. Businesses capitalized on this complaint and launched at home relaxer lines, 44 C O S M O B I Z M A G A Z I N E creating more problems and risks. With the convenience of DIY’ing their relaxers and other treatments at home, many turned to these box kits. However, a lack of available information and little information on the risks involved meant that these DIY’ers were put at greater risk than ever. For a time, these DIY relaxers seemed like a blessing, but in truth, their ugly side was just waiting to emerge. The side effects of the lack of information resulted in hair loss, chemical burns, and a variety of issues. As the availability of information grew, many consumers found that sodium hydroxide (also called NaOH or lye), which can burn skin among the various ingredients in the relaxer, is one of the main ingredients responsible for hair loss. With the bad news spreading and the newfound awareness of the chemicals inside relaxers, consumers have concluded that relaxers are a highly dangerous and harmful chemical product. With further research, sodium hydroxide is not a bad chemical for the body. However, since it is a strong alkaline chemical, it can cause burns. A little scientific, but briefly stated, OH is the elemental symbol of hydroxide, if you’ll think back to your science classes,