All About HAIR
The Yara Hype Continues
Bobbi Boss’ Yara wig has continued to win the
hearts of consumers across the nation
W
hen Yara first launched, fans went
wild. The unique style, color pal-
ettes, and quality truly put it at the
top of the market and there’s no
question in our minds that it was the number one
product in 2017 and will continue to win in 2018.
Styles like Yara can only be created by a craft-
oriented designer, like Sun Synn and Audrey Han
of Bobbi Boss. Yara is a style that tells the story
of our time; one of a modern minimalist person
whose style is classic, bold and specific. Yara calls
to wearers of all ages, identities, ethnicities, and
social status.
MLF178
XENON_
Yara Short
MLF217
SLEEK
LYNA
Yara is unlike its peers in a variety of ways, but
particularly in regards to how it has developed.
With eight sister styles, Yara has become part
of a family of wigs. This wig has become part
of a style conversation between designers
and consumers that speaks volumes.
Consumers across the nation have
been heading to their local beauty
supply store in droves to be part
of that conversation. And with
new styles adding to the family,
we expect that the narrative of
Yara will continue to grow
and change.
The designers at Bobbi
Boss have truly changed the
game. Their work on Yara
and its sisters are pure works
of art. We expect that
Yara will continue to
shine and that the
power of the
creation will
reinvigorate
the art of wig
making.
20
C O S M O B I Z M A G A Z I N E