Amika
There are certain booths you immediately gravitate
to for three reasons: music, attraction to products and
fascination. Amika’s booth had all of this and more
making this the first destination arriving inside the
show. A wall full of colorful products ranging from flat
irons, chemical products, travel sets, and bags were the
main attraction to the booth with a stage featuring two
stylist giving talk-throughs about the products, which
kept consumers interested in what Amika products
could offer to their clients. worth highlighting with the unique, yet popular design
and unique concept with a brush straightening the hair
for a more smooth and straightened look. The skull
and heart straightener is also affordable to younger
consumers only costing $75. As we were introduced
to this product, women were heading to the counter to
buy this product for themselves or someone else. With
promising tools, we’re excited to review their liquid
products including their Shield Anti-Humidity Spray
and the Soulfood Nourishing Mask in the future.
What’s their most popular tool on the market? The
Polished Perfection Straightening Brush is certainly Were you at IBS? Send us your IBS selfie to be featured
on our social media page @cosmobizmagazine!
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