CosmoBiz Magazine April 2018 | Page 16

to buy new products for a discounted price, network with like-minded professionals, store owners to order inventory and consumers to see their favorite brands and discover new ones. With just one day we had to check out this amazing show, we’ll be back next year, with our pockets, minds, and hair ready. Brand to Look out For: with a live demonstration of individual lashes being applied to a model, which were dying of excitement. The lash tech gave viewers tips on how to correctly apply the lashes and what they should do to properly maintain them if they are wearing. Rarely do you see the process of lashes being applied and given proper information about maintenance, which made us recognize Bella Lashes was like no other lash company. Ladies, aside from hair, lashes are the hottest focus of 2018 and we were so excited to see what was to offer at the International Beauty Show. We were introduced to an amazing and progressive lash company, Bella Lash, which specializes in lash extensions and products focused on the enhancement of the natural lashes. As soon as you walked up to the booth, you were greeted For those still debating lash extensions, Bella Lashes also offers products catered to your natural lashes. We were introduced to their InfinityLash Serum, which is “clinically proven to strengthen lashes by 72% in just four weeks!” What makes this product unique is that lash extension wearers are also encouraged to use this product. By making your natural lash thicker and healthier, this improves the quality of your lash Bella Lash 16 C O S M O B I Z M A G A Z I N E