CosmoBiz Magazine April 2018 | Page 15

Events L IBS New York et’s set the mood. It’s cold and cloudy in New York on Monday, March 5th walking up to the Jacob K. Javits Convention Center, but that was far from noticeable with men and women carrying bags on bags full of products, beaming faces, colorful hair and big smiles. That was the tone of the International Beauty Show and walking into the show left our eyes big and our wallet even smaller knowing all the money we were going to spend that day. Don’t quite know what the International Beauty Show is? IBS is one of the biggest beauty and hair events of the season with all the chemical and tool companies showing their latest and greatest products. Big booths filled the entrances while little, but promising booths nestle in the back. Four stages centered the room with Conair previewing four of its brands with live- staged runway shows and styling. In the back, an even bigger stage was featured with dramatic runway shows featuring hair styled by high-profile stylists. With the three days IBS is held, our staff was all in agreeance that all three days were needed to review each booth. The show is amazing for stylists looking 15