Technology
KEVIN.MURPHY
Introduces
Revolutionary
Swatching
System
I
salons and colorists can easily and visibly share our most sought-after colors, resulting in improved client satisfaction and more creative
freedom.”
As Director of Education, Kate Reid, explains, there is more to
picking the right color than just the desired outcome. The depth
of the natural hair color, skin tone, eye color, eye shape, and face
shape are important factors when considering cuts and color. Reid
explained in the release, “FRINGE.BENEFITS allows clients to see
what they like firsthand while helping hairdressers determine whether their client is cool or warm toned to pick the best complementary
shades and techniques.”
The kit, which contains the 10 colors, ranging from a cool ashblonde to natural black, comes in a sleek, display-worthy box. While
it does not showcase the full range of the brand’s colors—and it’s
very important to make sure the client is taking their base color into
account when looking at the colors—it does give a variety of options in warm, natural, and cool tones which allows stylists and clients to get the perfect color match. We asked Reid for her parting
thoughts on the new product; “FRINGE.BENEFITS is an absolute
game changer for salons, ensuring the color consultation process is
successful by allowing clients to instantly experience their new desired result, providing a starting point for the colorist to perfect and
fine-tune the result and communicate with clarity.”
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COSMOBIZ SALON APRIL 2016
Images from Kevin Murphy
t can be hard for a client to picture how a color will work on them when looking at swatches,
and not all colors work with all skin tones. That’s
why, when the team behind KEVIN.MURPHY
introduced FRINGE.BENEFITS, we had to take a
closer look. FRINGE.BENEFITS is a revolutionary
way to showcase color to clients. KEVIN.MURPHY
’s 10 most popular COLOR.ME shades have been
translated into beautifully presented clip on bangs, allowing stylists to give clients an accurate idea of what
their color choices will look like.
“Color can be quite difficult for clients to visualize especially when looking for a more substantial
change,” said founder Kevin Murphy in the brand’s
press release. “We’ve elevated and simplified the client consultation process with FRINGE.BENEFITS.
The fringes take the guesswork out of color and allow
colorists to give clients a personalized preview. Now,