Corporate & Social Responsibility Keepmoat Homes Corporate and Social Repsonsibility Strategy 2018 public version - Page 7

Keepmoat Homes 7 Our Strategic Business Objectives These are the standards and ambitions we work towards every day... To act responsibly To be a partner of choice To grow our business • Strive for industry leading health and safety • Understand our customers’ needs, and develop industry leading working relationships • Continue as the market leader for the sector and achieve targeted growth • Develop and deliver our corporate responsibility and social value strategies • Reduce our environmental impact on a yearly basis • Maintain the highest ethics in everything we do • Respect and protect the environments we work in • Deliver the highest local service levels • Develop long-term collaborative partnerships with customers, partners and suppliers • Raise awareness of our integrated offer • Grow our culture of collaboration between regions and support functions • Develop best in class business processes that support efficient operations • Share best practice and adapt high standards or performance across our expanding geographic footprint • Continue to improve our customer propositions and bidding success rates • Create a positive impact on the lives of the people we work with • Bring young people into the industry and train them for the future To attract, develop and retain the best people To ensure commercial and financial success • Maintain a positive and collaborative culture where people feel empowered, inspired and engaged • Understand and manage risks in our market • Recruit and retain the very best talent • Focus on cost control and improved efficiency • Develop leadership and technical skills to ensure excellent levels of performance • Drive continuous improvement, development and innovation • Reward high levels of performance • Control cash management to maximise future investment • Maintain stakeholder confidence through open and transparent reporting