Corporate Publications | Page 9

CORPORATE VISUAL IDENTITY CORE ELEMENTS TYPOGRAPHY COWI’s corporate visual identity has two fonts to choose from, depending on the media. PRIMARY FONT – HELVETICA NEUE Helvetica Neue is COWI’s primary font. It is used in printed and digital marketing and communication materials produced by design professionals. LIGHT – HELVETICA NEUE LIGHT 45 Helvetica Neue Light 45 is used for headlines, sub-headlines and body copy. HELVETICA NEUE abcdefghijklmnopqrstuvwxyz 1234567890 HELVETICA NEUE LIGHT 45 Lorem ipsum dolor sit amet, consectetur adipiscing elitVivamus in justo quis mauris tristique condimentum id vel mauris. CAPITAL LETTERS Capital letters are used instead of a bold version of the typeface for headlines or subheadlines, and to highlight a statement. LOREM IPSUM AQUAM LOREM IPSUM TOTATIS MAGNIMO LUPTAS ULPARIAT QUE IN PERAEPTAE NEST 9