CORPORATE VISUAL IDENTITY
CORE ELEMENTS
TYPOGRAPHY
COWI’s corporate visual identity has two fonts to choose from,
depending on the media.
PRIMARY FONT – HELVETICA NEUE
Helvetica Neue is COWI’s primary font. It is used in printed and digital marketing and
communication materials produced by design professionals.
LIGHT – HELVETICA NEUE LIGHT 45
Helvetica Neue Light 45 is used for headlines, sub-headlines and body copy.
HELVETICA NEUE
abcdefghijklmnopqrstuvwxyz
1234567890
HELVETICA NEUE LIGHT 45
Lorem ipsum dolor sit amet, consectetur
adipiscing elitVivamus in justo quis mauris
tristique condimentum id vel mauris.
CAPITAL LETTERS
Capital letters are used instead of a bold version of the typeface for headlines or subheadlines, and to highlight a statement.
LOREM IPSUM AQUAM
LOREM IPSUM TOTATIS MAGNIMO LUPTAS
ULPARIAT QUE IN PERAEPTAE NEST
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