CORPORATE VISUAL IDENTITY
CORE ELEMENTS
COLOURS
PRIMARY COLOUR: ORANGE
The colour is primarily used in the logo and to highlight words or
sentences. It may only be applied to ten per cent of the entire design.
The only exception to the ten per cent rule is when the orange colour
is applied as a full-page colour in PowerPoint slides, or for greeting
cards, section dividers, brochure and tender covers.
SECONDARY COLOURS: VARIATIONS OF GREY
COWI uses three variations of grey: Grey with a blue tone (used most
often), grey with a brown tone, and grey with a green tone.
PRIMARY COLOUR
CMYK
00 85 100 00
RGB
240 78 35
PANTONE Warm red
HEX F04E23
RAL 2002
SECONDARY COLOURS
Used most often
CMYK
33 06 00 71
RGB
67 90 105
PANTONE 7545 C
HEX 435a69
CMYK
00 09 14 60
RGB
128 119 111
PANTONE Warm grey 8
HEX 80776f
CMYK
56 28 42 00
RGB
124 157 150
PANTONE 624 c
HEX 7c9d96
CMYK
55 41 32 02
RGB
125 136 151
PANTONE 430 C
HEX 7d8897
CMYK
00 08 13 36
RGB
176 164 154
PANTONE Warm grey 5
HEX b0a49a
CMYK
40 17 31 00
RGB
157 184 175
PANTONE 5575 C
HEX 9db8af
CMYK
43 28 22 00
RGB
151 166 180
PANTONE 7543 C
HEX 97a6b4
CMYK
00 04 09 21
RGB
208 199 189
PANTONE Warm grey 3
HEX d0c7bd
CMYK
29 11 23 00
RGB
182 202 194
PANTONE 5585 C
HEX b6cac2
CMYK
17 09 09 00
RGB
209 217 221
PANTONE 642 C
HEX d1d9dd
CMYK
00 02 07 08
RGB
235 229 218
PANTONE Warm grey 1
HEX ebe5da
CMYK
23 06 18 00
RGB
196 216 208
PANTONE 5595 C
HEX c4d8d0
CMYK
13 04 11 00
RGB
220 229 223
PANTONE 621 C
HEX dce5df
TERTIARY COLOURS
COLOUR CODE EXPLANATION:
CMYK – Print/reproductions
RGB – On-screen
HEX – Web/on-screen
Pantone – Reproductions/merchandise and
clothing.
WHITE SPACE
White is not a colour, but white space is a very
important part of the entire layout as it leaves
space for text, pictures and graphics to stand out.
CMYK
85 21 0 0
RGB
0 156 222
Pantone 2925
HEX 009cde
PLEASE NOTICE
Grey may be applied to between 30 per
cent and 90 per cent of the design. If grey
is applied as a background, the following
colours should be used:
CMYK
02 02 02 02
RGB
248 247 246
Pantone 50% Warm Grey 1 C
HEX F8F7F
CMYK
0 5 64 0
RGB
251 219 101
Pantone 120
HEX fbdb65
80 per cent grey black logo version and
graphic elements are used as icons
or lines.
CMYK
00 00 00 80
RGB
88 89 91
PANTONE 80% Black
HEX 58595B
CMYK
34 0 85 0
RGB
179 212 85
Pantone 382
HEX b3d455
100 per cent black is used for text only.
CMYK
00 00 00 100
RGB
35 31 32
PANTONE Process Black C
HEX 231f20
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