Corporate Publications | Page 8

CORPORATE VISUAL IDENTITY CORE ELEMENTS COLOURS PRIMARY COLOUR: ORANGE The colour is primarily used in the logo and to highlight words or sentences. It may only be applied to ten per cent of the entire design. The only exception to the ten per cent rule is when the orange colour is applied as a full-page colour in PowerPoint slides, or for greeting cards, section dividers, brochure and tender covers. SECONDARY COLOURS: VARIATIONS OF GREY COWI uses three variations of grey: Grey with a blue tone (used most often), grey with a brown tone, and grey with a green tone. PRIMARY COLOUR CMYK 00 85 100 00 RGB 240 78 35 PANTONE Warm red HEX F04E23 RAL 2002 SECONDARY COLOURS Used most often CMYK 33 06 00 71 RGB 67 90 105 PANTONE 7545 C HEX 435a69 CMYK 00 09 14 60 RGB 128 119 111 PANTONE Warm grey 8 HEX 80776f CMYK 56 28 42 00 RGB 124 157 150 PANTONE 624 c HEX 7c9d96 CMYK 55 41 32 02 RGB 125 136 151 PANTONE 430 C HEX 7d8897 CMYK 00 08 13 36 RGB 176 164 154 PANTONE Warm grey 5 HEX b0a49a CMYK 40 17 31 00 RGB 157 184 175 PANTONE 5575 C HEX 9db8af CMYK 43 28 22 00 RGB 151 166 180 PANTONE 7543 C HEX 97a6b4 CMYK 00 04 09 21 RGB 208 199 189 PANTONE Warm grey 3 HEX d0c7bd CMYK 29 11 23 00 RGB 182 202 194 PANTONE 5585 C HEX b6cac2 CMYK 17 09 09 00 RGB 209 217 221 PANTONE 642 C HEX d1d9dd CMYK 00 02 07 08 RGB 235 229 218 PANTONE Warm grey 1 HEX ebe5da CMYK 23 06 18 00 RGB 196 216 208 PANTONE 5595 C HEX c4d8d0 CMYK 13 04 11 00 RGB 220 229 223 PANTONE 621 C HEX dce5df TERTIARY COLOURS COLOUR CODE EXPLANATION: CMYK – Print/reproductions  RGB – On-screen HEX – Web/on-screen Pantone – Reproductions/merchandise and clothing. WHITE SPACE White is not a colour, but white space is a very important part of the entire layout as it leaves space for text, pictures and graphics to stand out. CMYK 85 21 0 0 RGB 0 156 222 Pantone 2925 HEX 009cde PLEASE NOTICE Grey may be applied to between 30 per cent and 90 per cent of the design. If grey is applied as a background, the following colours should be used: CMYK 02 02 02 02 RGB 248 247 246 Pantone 50% Warm Grey 1 C HEX F8F7F CMYK 0 5 64 0 RGB 251 219 101 Pantone 120 HEX fbdb65 80 per cent grey black logo version and graphic elements are used as icons or lines. CMYK 00 00 00 80 RGB 88 89 91 PANTONE 80% Black HEX 58595B CMYK 34 0 85 0 RGB 179 212 85 Pantone 382 HEX b3d455 100 per cent black is used for text only. CMYK 00 00 00 100 RGB 35 31 32 PANTONE Process Black C HEX 231f20 8