CORPORATE VISUAL IDENTITY
CORE ELEMENTS
LOGO PLACEMENT
BOTTOM RIGHT CORNER
The logo is always placed in the bottom right corner.
Only exhibition stands and roll-ups are the only exceptions where the
logo must be placed at the top to obtain the best possible exposure
of the logo.
NO ROTATION
The logo must always be placed horizontally and never rotated.
However, for merchandise and other special applications, a rotated
placement of the logo may be the only option. In this case, the logo
should only be rotated 90 degrees (with the letter C at the bottom).
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