Corporate Publications | Page 4

CORPORATE VISUAL IDENTITY CORE ELEMENTS LOGO ON PHOTOS The logo can be placed on top of photos. It can be applied when making big wall-to-wall pictures for posters or wall decorations, or PowerPoint presentations, brochure or tender covers, or ads and customised products. When used on photos, the background behind the logo must be as uncluttered as possible, and the most appropriate (i.e. visible) positive or negative logo should be used. 4