CORPORATE VISUAL IDENTITY
CORE ELEMENTS
LOGO COLOUR
PRIMARY LOGO – ORANGE (POSITIVE)
The COWI logo should be orange and positive whenever possible. The logo can be placed on a
white or on a very light grey background (see colour specifications below).
A negative version of the logo can be used on dark backgrounds. However, this is primarily used for
clothing and merchandising (see clothing specifications).
SECONDARY LOGO – GREY AND WHITE (NEGATIVE)
The grey or white logo variations may be used whenever orange is impossible to use, e.g. because
of a dark background or a mid-tone background where the orange will not stand out.
On most single or multi-coloured backgrounds, the negative logo can be used. However, the
orange logo should be used on all grey backgrounds.
As regards clothing and merchandise, the negative logo can be used for dark backgrounds (see
clothing specifications).
CMYK
00 85 100 00
RGB
240 78 35
PANTONE Warm red
HEX F04E23
RAL 2002
CMYK
00 00 00 80
RGB
88 89 91
PANTONE 80% Black
HEX 58595B
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