CORPORATE VISUAL IDENTITY
CORE ELEMENTS
HELVETICA NEUE MEDIUM 65
Helvetica Neue Medium 65 can only be used for customised design to highlight a
paragraph headline, social media visuals, internal banners for the web or COWIportal,
posters, video, motion graphics and infographics.
COPYRIGHT
The font is copyright-protected, and only designers are given a license to use it. For this
reason, the font must not have shared internally or externally.
FONT COLOUR
To ensure maximum visibility and readability, the colour of the COWI font is 100 per cent
black in all materials, whether digital, print or otherwise.
HELVETICA NEUE MEDIUM 65
Lorem ipsum dolor sit amet, consectetur
adipiscing elitVivamus in justo quis mauris tristique
condimentum id vel mauris.
CMYK
RGB
PANTONE
HEX
00 00 00 100
35 31 32
Process Black C
231f20
SECONDARY FONTS
COWI have one secondary font, Verdana.
SECONDARY FONT – VERDANA
Verdana is used for all on-screen communication such as digital media, websites, the
COWIportal and in all Microsoft Office software (Outlook, Word, PowerPoint and Excel).
VERDANA
This font was chosen as it is optimised for digital media. It is available on all computers as
a part of the standard font package and free of charge.
abcdefghijklmnopqrstuvwxyz
1234567890
VERDANA BOLD
Verdana Bold can only be used in exceptional cases and only to highlight paragraph
headlines or other important information in PowerPoint presentations.
VERDANA BOLD
Lorem ipsum dolor sit amet, consectetur
adipiscing elitVivamus in justo quis mauris
tristique condimentum id vel mauris.
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