Coop Politiche Sociali - Coop e Scuola Alimenta il tuo benessere | Page 110

Io, il tempo e i consumi

Bisogni, valori, significati La ricerca di identità attraverso i consumi si manifesta soprattutto nella ricerca dell’abbigliamento “firmato” e nell’avere un ricco guardaroba che consenta di variare, inventare e “veleggiare” tra gli stili (stylesurfing), mostrando e comunicando se stessi agli altri. L’altra faccia dell’identità per i giovani è quella della comunicazione, a cui dedicano significative quote di consumo: computer e telefonino, mezzi di trasporto privati, soprattutto motocicli e le nuove city car, rappresentano per i giovani canali di contat ?\??\??[?HH?[^?[?HK]Z[?K???\?[?HH?\??]HH??[Y[?HHX?\?0???Y?HY?\??[?KH?\?]\?\?X?H?[]?[?H0?H?X^?[?HH?[?H?\???HH?[?H?[?K?XH?[H?\?H?]?]H?XH[?]Y[HX??X?K??Y??\?XH[??H??Y[??H]Y??X[Y[?K?[?[?HH??\?[Y[?HZH?[?[?H][X[?H????H[?H[??H[8?&R\?]]?PT???[?????[X?[K???\?]]?HH?X?\??HH??X^?[?K?H[??[\[?HH??[?[?H?HHMHHH?[??K?[?]YK[?[?H?HH[?[??H[Y\??[?H?[H???Y]0????[?X?\]H[H?[?H?[?\?^?[?K??H???H?Y[?[Y[?H[?\??]]]?H?[8?&X[?[\?H???[???X?H[???[[??[X??[??\??\?H?\?[?H[??H?[??Y[?Y?HY?\??[?N?\??K[??]K?????\?H??YH???\??[?]HZHX\??HH[H[?K???YH[???]?HH[??[??HH?[H?H?H]??[????[?H[??Y[??H?[H???Y]0?[??ZH?]???[8?&Z[?Y?[?H?X[^??]H?[H??[??XHH??XH[8?&QUK???K???H[??[\[?HHK??Y[?H?HHMHHHNH[??K[Y\????[?[?H]H?Y?Y?X?]]?K?[
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