1 Does the title
sound like the
enterprise?
2 Does the peice fit
the broad vision
of the company’s
goals?
3
Does the
peice satisfy
the current
requirements?
CHECKLIST.
4
5
6
PERSONA 3
CLIENT | BRAND | COMPANY
Will the right kind of
target audience be
interested, intrigued and
informed by the piece?
Is the formatting alright
- are all the bold /
italic typefaces in place
with bulleted points
segregating data?
How
credible are
the sources
used?
7 Is the Call to Action
enforced rightly in the
right place?
8 Is all information
need to be covered
relevantly placed,
highlighted and
added?
9
Does this sound
perfect for the target
audience and the
company’s image?