CHECKLIST.
1
2
While scrolling
through social
media channels,
will I open the link
based on the title?
Does the
introduction add
value, interest and
engagement for
the typical reader
to scroll down and
read more?
3 Does the body
enhance value,
deliver promised
anticipation and
is readable over
a skim?
4 Is the conclusion
able to engage
further and give
a quick gist
of the entire
theme?
5 Overall, does
the peice satisfy
the quest he/she
landed on the
page for?
6 Is anything
boring, irrelevant
or too obvious
for the target
reader?
PERSONA 1 -
POTENTIAL TARGET READERS