THE CRUX
NEEDS TO
ADD VALUE
HIGHLIGHT
VALUABLE
PARTS
3
Introduced well, intrigued enough, informed about
what comes next, now you need to give the reader
what you promised in the first place.
Don’t overpromise and under-deliver. This is the
main read, and needs to add some value to the
reader, whether it’s a blog talking about why a
certain JavaScript framework is better than another
one or a product description of an organic beauty
product trying to differentiate itself from the pool of
other cosmetics.
Microsoft’s popular research talks about shrinking
attention spans, from 12 seconds in the 2000s to
8 seconds in the current times.
It is important that as writers, marketers, content
creaters at large, we need to be personal and to
the point, for instance twitter has a cap of 140
characters, less is more.